PPC Consultant across Greater Manchester

When you need a PPC expert, not another agency

There’s a version of PPC consultancy that means sitting in on a call, nodding at a slide deck, and leaving the business exactly where it started. That’s not what I do.

I’m Stevie Morris — a freelance PPC consultant with 12 years running Google Ads campaigns, £2M+ in ad spend managed directly, and Google Partner and Microsoft Ads certified. I work with businesses in Greater Manchester and across the UK who already have ads running — whether internally, through an agency, or through a junior — and who want someone senior to assess, challenge, or improve what’s happening.

Sometimes that means a one-off second opinion. Sometimes it means ongoing strategic input — what targets to set, what campaigns to add, what the account structure should look like. Sometimes it means coaching the person already running the account. Whatever the shape, the output is a clearer picture of what your Google Ads should be doing and whether they’re doing it.

Types of PPC consultancy I provide

• Second opinion reviews — You suspect your agency or in-house team isn’t getting the most from your budget. I’ll look at the account with fresh eyes and tell you honestly what I find.
• Fractional PPC direction — You need a senior PPC brain involved on an ongoing basis but not a full management contract. I can work alongside your existing team as a strategic lead.
• Strategy and planning sessions — Deciding which campaigns to run, what budgets to allocate, how to structure your account for growth. I’ll work through this with you and give clear recommendations.
• In-house team coaching — If you have someone internal running ads and want them to improve faster, I can review their work and guide them directly.
• New campaign strategy — Launching a new product, entering a new market, or expanding into Google Ads for the first time. I’ll map out what a sensible first build should look like.

Why 'senior' actually matters in PPC

The difference between a junior and a senior PPC operator isn’t just experience — it’s the decisions they make under uncertainty. A junior will follow a checklist. A senior will read the data, question the strategy, and change course when something isn’t working.

With 12 years managing Google Ads — across ecommerce, D2C, home services, and trades — I’ve seen most of what can go wrong with a Google Ads account. Inflated impression share from low-quality competitors. Shopping feeds that look fine but have attribute errors tanking performance. Smart Bidding targets set too aggressively and never walked back. Conversion tracking recording form loads instead of submissions.

These aren’t exotic problems — they’re common. And they’re the kind of thing a second pair of senior eyes tends to spot quickly.

How a consultancy engagement typically works

1. Initial consultationWe talk through your situation — what’s running, what the issues are, what you’re trying to achieve. I’ll ask direct questions and give you an honest read on whether I can help.
2. Account reviewI look at your current Google Ads account — structure, keywords, bids, ads, tracking, search terms. I’ll identify the specific problems and opportunities.
3. RecommendationsClear, prioritised recommendations. Not a 40-page report full of screenshots — a concise list of what to change and why, in order of impact.
4. Implementation supportI can either hand over the recommendations for your team to implement, or stay involved to guide or review the work as it happens. That’s a conversation we’ll have based on what you need.

Greater Manchester's paid search landscape

Greater Manchester is one of the UK’s largest and most competitive regional economies — and that’s reflected in Google Ads. Search CPCs across home services, legal, financial, and ecommerce categories are significant, and competition from both local businesses and national brands bidding geographically means poor account structure gets punished faster here than in smaller markets.

For businesses operating across the region — or serving customers from West Yorkshire, South Yorkshire, and Derbyshire — smart geo-targeting and localised ad copy can meaningfully affect cost efficiency. These aren’t generic best practices; they’re decisions that need to be made with your specific cost-per-acquisition targets in mind.

I work with businesses in Greater Manchester on exactly this kind of strategic detail. If you want someone who understands the regional context as well as the technical mechanics, book a call.