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Advisory without full takeover

You don’t need me to run everything—you may already have an account manager or agency. What you need is a second opinion from someone who’ll be honest. I work as a fractional strategic adviser: I help you ask the right questions, challenge the direction, and make smarter decisions about bid structure, audience strategy, and scaling.

Common reasons for a strategic review

You stay in control

I advise. You decide. I’m not replacing your current team (unless you want to)—I’m adding strategic weight so your team works smarter.

How it works

We start with a consultation call to understand where you are and what’s stuck. Then I do a focused review of your setup: campaign structure, keyword strategy, audience segmentation, and tracking. You get a report with specific recommendations and a plan for what to test next. From there, we decide on ongoing support—quarterly reviews, monthly check-ins, or one-off diagnostic sessions.

Getting started

  1. Book a consultationWe’ll discuss your goals, current setup, and what’s not working. 45 minutes, no charge.
  2. I review your accountDeep dive into structure, strategy, and performance. I give you findings and recommendations.
  3. We agree the engagementWhether it’s quarterly reviews, ongoing advisory, or a one-off audit, we align on scope and cadence.

Frequently asked questions

Are you based in Buckingham or Oxfordshire?

I’m UK-wide remote, so I work with clients everywhere, including Buckingham, Aylesbury, Milton Keynes, and surrounding areas. Video calls work fine.

Can you help if our agency is external?

Yes. In fact, that’s a sweet spot for advisory. I can work alongside your current agency, or review their strategy and give you a second opinion.

Do I need to give you access to my Google Ads account?

Usually, yes. I’ll need read access to review your setup thoroughly. You set the permissions—I never make changes without your sign-off.

What's the pricing for advisory?

I quote based on scope. The anchor is £300/month for ongoing fractional advisory. One-off strategic reviews are quoted on a call. Email me or book a consultation to discuss what you need.

Can you help with a specific problem (e.g. one campaign)?

Yes. If it’s a focused diagnostic—one campaign, one audience, one tracking issue—we can scope it tightly and keep it affordable. Chat on a call.

Need a second opinion on your Google Ads?

If your strategy feels stuck or you want senior eyes on your setup, let's talk. Book a consultation—no charge, no sales pitch. I'll give you honest feedback.

Call 07410 907 104 Book a consultation