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What strategic advisory looks like

Milton Keynes: high competition means better strategy

You’re competing at London-level CPCs—that’s the cost of being in the commuter belt. It’s not a problem if your targeting and structure are tight. Cheap clicks don’t win; qualified clicks do. I focus on the targeting and positioning that makes your CPCs worth it.

When advisory makes more sense than management

You hire me if you want strategy and guidance instead of hands-on running. Maybe you’ve got an in-house team, maybe you already work with an agency, or maybe you just want a second opinion on your current setup. I’ll tell you what’s wrong and how to fix it—then you decide who executes.

Honest feedback isn't always 'you need more work'

Sometimes your ads are working fine and don’t need fixing. I’ll tell you that too. Not every account is broken; some are just underoptimised or misaligned. The advice changes accordingly.

Pricing

Fractional advisory and ongoing consultation from £300/month. One-off audits are quoted on a call—depends on account size and complexity. I don’t do surprise invoices or hourly rates. We agree the scope first.

How to engage

  1. Call to scope itWe talk through what you need—audit, fractional advisory, second opinion, training. No sales pitch.
  2. Quote & agreementI quote based on scope. If you agree, we’re on.
  3. DeliveryAudit, consultation, or fractional support. Honest feedback you can act on.

Frequently asked questions

Can I keep my current agency and hire you for advisory?

Yes. That’s the second-opinion model. I’ll audit your account, tell you what’s working and what isn’t, and recommend fixes. You can implement them with your current team or agency.

What's the difference between advisory and full management?

With management, I run the account hands-on. With advisory, I guide you or your team. Pick advisory if you want strategy and oversight without handing over control.

I'm in Milton Keynes with a tight budget. Can you help?

Yes. Advisory is flexible—monthly check-ins from £300/month, or a one-time audit quoted separately. Start with a call to see what fits.

How detailed is a typical audit?

Very. I’ll review your structure, keyword targeting, audience setup, tracking implementation, creative quality, and wasted spend. Then I’ll give you a prioritised list of fixes.

Do I need to share my Google Ads password?

No. You grant me read-only access to your Google Ads account. I see everything; you stay in control.

What if I don't have good tracking?

That’s usually the first thing I spot and recommend fixing. Bad tracking makes everything else unreliable. I’ll tell you what’s missing and how to fill the gaps.

Get an honest audit or advisory plan

No obligation. We'll talk through what you need and I'll tell you what I think.

Call 07410 907 104 Book a consultation