PPC Consultant for Dunstable Businesses

What fractional consulting is

You’ve got someone managing your ads — maybe in-house, maybe an agency — but something feels off. Results are flat, CPAs are climbing, or you’re just not confident the strategy is right. That’s where I come in. I work alongside your existing team as a fractional consultant: strategy work, bid management reviews, creative strategy, or just being a sounding board for decisions.

When fractional consulting works best

• Second opinion: Your current setup runs ads, but you want senior-level input on strategy or problem areas.
• Strategic planning: Quarterly or ad-hoc guidance on campaign structure, audience strategy, or creative direction.
• Fractional management: I handle specific workstreams (bid strategy, creative testing) while your team handles other areas.
• Transition support: Bringing in a new platform or changing account structure — I guide the work without taking over completely.

How it works in practice

We start with a call about what you’re trying to achieve and where the friction is. Then I scope the work — maybe it’s a one-off audit, maybe a standing monthly strategy call, maybe I jump in to rebuild a specific campaign. We agree on scope and move from there. You’re in control; I’m the senior voice in the room when you need one.

The fractional consulting flow

1. Discovery callTalk through your current setup, goals, and where you’re stuck or unsure.
2. Scope the workAgree on what needs to happen — monthly strategy calls, a one-time audit, specific project work, or ongoing bid review.
3. DeliverI give you strategy, recommendations, or hands-on work depending on what you need.
4. IterateFeedback loop, adjust, keep iterating. This is collaborative, not a black box.