PPC Consultant for Lichfield Businesses

Sometimes You Just Need a Second Opinion

You’re running ads — maybe in-house, maybe with an agency. But something feels off. Spend’s high, results are flat, or you can’t quite trust what you’re being told.

That’s where I come in. I’m not here to replace your current setup (unless you want me to). I audit what you’re doing, identify gaps, give you honest feedback, and either guide your internal team or your agency back on track — or propose a different approach entirely.

When to Bring in a Consultant

• Performance plateau — You’ve hit a ceiling and can’t figure out why. ROAS is stalling, CPA keeps climbing.
• Don’t trust your agency — Vague reporting, slow response times, recommendations that feel self-serving.
• In-house PPC person left — You need strategic guidance while you rebuild internally.
• Scaling problems — You’re spending more but margins are tightening. Something’s broken in the targeting or creative.
• Tracking chaos — You can’t confidently tell which ads are actually driving sales.

A Typical Engagement

1. Audit callWe review your accounts, creative, targeting, tracking, and internal processes. I ask hard questions.
2. Written findingsYou get a no-jargon breakdown: what’s working, what’s wasting money, which lever to pull first.
3. Ongoing guidanceMonthly or weekly calls (you choose). I help your team (or your agency) implement changes and measure impact.

Why Lichfield and Staffordshire Businesses Use This

Local competition is fierce — whether you’re in Lichfield town centre, Burntwood, or the wider Staffordshire area. An agency doing generic work will bleed your budget silently. You need someone who digs in, asks the ugly questions, and isn’t afraid to tell you the honest answer.

I specialise in home services and trades — if that’s your world, I speak your language. And I work remote, so location is irrelevant.