PPC Consultant for Featherstone Businesses

What fractional PPC consulting actually means

Consulting is supplementary expertise, not a full takeover. You keep your current setup (agency, in-house team, whatever). I come in as a strategic advisor—review what’s running, identify gaps, recommend fixes, and coach you (or your team) on execution. It’s a second opinion from someone who’s managed £2 million+ in ad spend.

Types of consulting work

• Campaign audit and strategy — deep dive into what’s working, what’s not, what’s missing
• Keyword and audience strategy — are you targeting the right people?
• Bid management review — are you losing to competitors due to low bids?
• Tracking and conversion logic — does Google actually know what you’re measuring?
• Landing page feedback — sometimes the ads are fine; the page isn’t
• Ongoing advisory — monthly or quarterly check-ins to keep campaigns sharp

When to use advisory instead of full management

Hire a consultant if: you already have someone running ads (internal or agency) but feel like something’s off, or you want a senior review before scaling spend. Don’t hire consulting if you need someone to do the work—hire full management. Consulting is for decision-making, not execution.

How a consultation works

1. Initial callYou brief me on business, ads, and what’s bothering you (if anything).
2. Deep diveI review your account, search terms, landing pages, tracking, and competitive landscape.
3. Strategy reportI send findings, ranked by impact. No fluff, just what matters.
4. Debrief and next stepsWe talk through the report and what you (or your team) should do next.

Price: quote on a call

Consulting is billed by the hour or as a fixed project. Start with a free 30-minute call to scope the work. Most Staffordshire businesses find a single audit/strategy session (£500–£2,000) gives them months of actionable insight.