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You've Got Someone Running Your Ads. But Are They Any Good?

If you’re managing your own Google Ads or working with an in-house team in Penistone, you already know: there’s a lot to get right. Keywords, match types, bid strategy, landing pages, tracking—one mistake in any of those and you’re bleeding money.

Sometimes you need a second opinion. Someone who’s seen hundreds of accounts, knows what good looks like, and isn’t invested in defending the status quo.

What I Actually Do

I come in as your second brain. You run the ads (or someone does), and I help you spot gaps, test ideas, avoid disasters, and make smarter decisions. No takeover required.

Fractional Advisory in Practice

How It Works

  1. Tell Me What You're Trying to DoBusiness goals, current setup, what’s working, what’s broken.
  2. I Review & Ask Hard QuestionsI look at your account structure, tracking, copy, landing pages. I’ll find the gaps.
  3. You Get Clear RecommendationsPriority order: fix this first, test that next, build this later. Clear reasoning every time.
  4. Implementation is Up to YouYou or your team execute. I’m here if you get stuck or want a sounding board.

The Honest Version

This model only works if you’re serious. You need to be ready to execute on recommendations, not just collect advice. And you need someone on your team who understands Google Ads enough to ask good questions. If that’s you, this pays for itself fast.

Frequently asked questions

How much does this cost?

From £300/month for ongoing advisory. Pricing depends on scope—whether you want quarterly reviews, monthly touchpoints, or something in between. Let’s talk about your needs on a call.

Can you just run my ads instead?

Yes, but that’s a different service—full management. I offer both. This model is for businesses that want to stay hands-on but need expert guidance.

What if I'm based in Penistone or nearby but I'm not sure my setup is right?

That’s exactly the scenario I work in. We can start with a single audit, then decide if ongoing advisory makes sense.

Do you review accounts outside Google Ads?

I’m certified in Microsoft Ads and can advise there too. For social or other platforms, that’s outside my focus.

Can I call you when something goes wrong?

Within reason, yes. If you need hands-on troubleshooting, that shifts toward full management. Let’s be clear on scope from the start.

How do I know if this is the right fit?

If your main constraint is time or confidence—not money—and you’re willing to implement recommendations, this works. Let’s talk.

Need a Second Opinion on Your Ads?

Whether you're in Penistone, South Yorkshire, or anywhere across the UK, I can help you avoid costly mistakes and spot opportunities you're missing. Let's start with a conversation.

Call 07410 907 104 Book a consultation