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A senior PPC consultant, not another layer of management

Sometimes you don’t need someone to take over your Google Ads. You need a senior expert who can look at what’s happening, tell you honestly whether it’s working, and give you a clear steer on what to do next.

I’m Stevie Morris — 12 years in Google Ads, over £2M managed directly, Google Partner and Microsoft Ads certified. I work with businesses across South Yorkshire and the wider region as a fractional consultant, strategic advisor, and second opinion for those who already have someone running their campaigns but aren’t sure they’re getting the full picture.

When a PPC consultant makes more sense than an agency

What consultancy looks like in practice

There’s no fixed template here. Some clients across South Yorkshire want a single two-hour session to work through a specific problem — a campaign that isn’t converting, a budget allocation decision, or a new product launch. Others want ongoing fractional support: monthly strategy sessions, access via email or phone, and someone to call when a decision needs to be made.

The engagement is shaped around what you actually need, not a predefined service tier. Book a call and we’ll work out what makes sense.

I'll tell you if your current setup is fine

If your agency is doing a good job and your campaigns are performing well, I’ll say so. Consultancy that finds problems where none exist is worse than useless — it’s expensive and distracting. I’d rather give you an honest answer that saves you money than a recommendation that creates unnecessary work.

How consultancy typically works

  1. Initial consultationA focused call to understand your situation — current campaigns, what you’re trying to achieve, and where you feel uncertain or underserved.
  2. Diagnostic reviewIf access to your Google Ads account is useful, I’ll review it before our next session and come with specific observations, not generic advice.
  3. Strategy and recommendationsClear, actionable recommendations delivered in plain English. No jargon, no hedging — just what I’d do in your position and why.
  4. Ongoing or one-offYou decide whether you want a single engagement or continuing access. There’s no pressure to commit to more than you need.

South Yorkshire and the surrounding region

I work with clients across South Yorkshire — Sheffield, Doncaster, Rotherham, Barnsley — as well as businesses in neighbouring areas including Derbyshire, West Yorkshire, Nottinghamshire and Greater Manchester. All consultancy is delivered remotely, which means you get senior-level expertise without being limited to whoever happens to be nearby.

For businesses in the region, that matters. Local agencies can be thin on senior expertise at reasonable cost. A freelance consultant with a track record at agency scale gives you something different: accountability, directness, and no interest in keeping you dependent on ongoing retainers you don’t need.

Frequently asked questions

What's the difference between a PPC consultant and a PPC agency?

An agency typically takes over management of your campaigns. A consultant advises, reviews, and guides — either working alongside your existing team or helping you make strategic decisions without doing the day-to-day work. Some clients need both; many only need one.

Can you work alongside my existing agency or in-house team?

Yes. That’s a common arrangement. I can act as a second pair of eyes, a sounding board for strategy, or an escalation point when your team hits a problem they haven’t encountered before.

Do you work with businesses outside Sheffield, or just in the city?

I work with businesses across all of South Yorkshire — Doncaster, Rotherham, Barnsley, Sheffield and the surrounding area. Everything is done remotely, so geography doesn’t limit the quality of the work.

How much does PPC consultancy cost?

It starts from £300/month for ongoing engagements. The right structure depends on your situation — one-off, fractional, or project-based. Book a call and I’ll give you a clear, tailored quote.

Is this useful if I'm already spending on Google Ads?

Especially then. The businesses that benefit most from a consultant are those who are already investing in paid search but aren’t confident they’re getting the returns they should be. An independent view often reveals either clear wins or confirmation that things are on track.

What industries do you specialise in?

Ecommerce and D2C brands, and home services and trade businesses. These are the sectors where I have the deepest experience, though the fundamentals of good Google Ads strategy apply broadly.

Get a straight answer about your Google Ads

Book a consultation and I'll give you an honest assessment of your current PPC situation — whether that's a single focused session or the start of an ongoing advisory relationship.

Call 07410 907 104 Book a consultation