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Why most Northampton PPC campaigns underperform

You’re in the London commuter belt — Google Ads CPCs here are high because of London-level competition for clicks. That means every pound has to work harder. Most local businesses run ads without proper account structure, wasteful keywords, or tracking that actually tells them whether they’re profitable. The result: you burn budget fast and can’t see why.

I specialise in ecommerce and home services/trades. I build transparent, measurable ad accounts that focus on profitable clicks, not just volume.

What you get with done-for-you management

How we work together

  1. Free strategy callWe talk through your current ads (if any), your goals, your margins. I ask the hard questions about whether this is the right move and what success actually means.
  2. Account setup or takeoverIf you’re new to Google Ads, I build from zero with proper structure. If you’re already running ads, I audit for leaks and restructure where needed.
  3. Ongoing managementMonthly optimisation, bid management, keyword refinement, performance reporting. You see clear data on what’s working and cost-per-result.

The transparent pricing model

Management starts from £300/month — that covers up to £3,000/month in Google ad spend. Above £3,000/month, it’s 10% of ad spend (so £4,500/month ad spend = £450/month fee). Your ad spend goes directly to Google; I don’t mark it up or skim it.

You get access to your Google Ads account day one. No lock-in, no surprise fees, no jargon. If it’s not working, we both know quickly.

Why hire a consultant instead of an agency?

You pay for senior experience, not layers. No account managers, no mark-ups on ad spend, no minimum commitments. Just direct access to someone who’s managed £2M+ in spend and knows how to trim waste in high-cost markets like the London belt. If you need serious agency firepower later, we can talk about that — but most Northampton and Bedfordshire home services and ecommerce businesses get better value from direct senior management.

Frequently asked questions

What if I already have someone running my ads?

That’s fine. I can audit what they’re doing and give you an honest second opinion. If you want to switch, we’ll migrate cleanly. But if you’re happy, no pressure — this service is ongoing management, not audits.

How quickly will I see results?

That depends entirely on your industry, budget, and current account state. In high-CPC markets like Northampton’s London-adjacent tier, you’re competing hard for attention. Good accounts show meaningful data within 4 weeks, but real optimisation takes 2–3 months of tweaking. I won’t promise instant results; I’ll promise systematic improvement.

Do you work with e-commerce and home services equally?

Yes, those are my two niches. E-commerce, D2C, and trades/home services businesses each have different unit economics and conversion cycles. I’ve built profitable accounts in both and I know the shape of these businesses inside out.

What's included in the monthly fee?

Everything: strategy, setup, daily bid management, keyword audits, ad copy testing, negative keyword trimming, landing page recommendations, performance reporting. The fee is for the work and the responsibility — not for having me available every minute, but for having a senior adult driving the account toward profitability.

How do you report on performance?

I give you access to your own Google Ads data day one. Most clients review dashboards themselves; I send a monthly summary highlighting wins, waste, and next month’s focus. No fluff, no vanity metrics.

Are there cancellation fees or lock-in?

No. You pay monthly for the current month’s work. If you want to stop, stop. No penalties. I think if the work is good, you’ll stay; if it’s not, you shouldn’t have to.

Ready to fix your Google Ads?

Let's start with a free 20-minute strategy call. I'll ask about your current setup, your margins, and what you actually need. No sales pitch — just honest advice about whether this is the right move.

Call 07410 907 104 Book a free strategy call