Strategic guidance and second opinions on Google Ads from a 12-year veteran. For businesses who have someone running ads but need honest, senior-level counsel.
Book a consultationYou have someone managing your Google Ads (maybe in-house, maybe an agency). But you don’t trust them, or you’re unsure if they’re doing it right, or you need a second opinion on a big decision. That’s where I come in. I’m not here to take over — I’m here to coach, challenge, and advise at the strategy level.
Google Ads is opaque by design. CPCs are high in Northampton and the London commuter belt. Tracking is notoriously fragile. Even good PPC people can build inefficient account structures or miss waste that’s bleeding quietly into the noise. If you’ve got one person or one agency running it, you’re betting everything on their judgment.
I’ve spent 12 years digging into accounts — what works, what doesn’t, what looks good on paper but ruins margins. I offer fractional strategy: regular check-ins, decision coaching, and an outside-in perspective on whether your current setup is actually serving you.
Hire a consultant if you already have someone running ads and you want a senior second opinion, or if you’re making big budget decisions and want expert counsel before you move. Hire an agency if you want someone to own the outcome and do the day-to-day management work.
I often work alongside whoever you have — keeping them sharp, catching missed optimisations, and giving you confidence that your budget is well-spent.
If they are, yes — but honestly and without ego. Most often, they’re doing okay but missing optimisations or not challenging their own assumptions. I’ll be direct about what matters and what doesn’t.
That’s your call. I give you the advice; you decide what to implement. My job is to give you the best thinking I can; your job is to know your business better than I do.
That depends on your goals and how much is changing. Some clients want monthly deep-dives; others prefer quarterly strategy sessions plus ad-hoc calls when they’re considering big changes. We’ll figure out what makes sense for you on our first call.
Yes. Bring me a proposal, your account access, and your business context. I’ll give you a critical, honest read on whether they’re overcomplicating things or missing something important.
I quote per engagement based on scope. Initial deep-dives are typically one to two sessions; ongoing coaching is usually a monthly retainer. Book a call and we’ll talk about what works for your situation.
Yes. I work UK-wide remotely. Northampton’s a London commuter market with high CPCs, which brings its own challenges — I’m very familiar with that tier and the competition you face.
Let's talk. Bring your account context, current strategy, and the specific question you're wrestling with. I'll give you honest advice on whether your setup is sound or where the real waste is.
Call 07410 907 104 Book a consultation