One-off diagnostic audit to find wasted ad spend, tracking problems, and quick wins in your account. Fixed scope, no obligation to hire ongoing management.
Request a PPC auditYou’re spending money on Google Ads. But are you actually making money? Most accounts leak. Keywords that should convert don’t. Landing pages are sent to the wrong audience. Tracking is broken or incomplete. Bids are set on autopilot and never revisited.
An audit is a diagnostic. I dig into your account, your tracking setup, your data, and your unit economics. Then I tell you — clearly, bluntly — what’s working, what’s wasting your budget, and what the quick wins are.
You’re in the London commuter belt — CPCs here are high. London-level competition for clicks means every pound has to work harder. Generic strategies that work in lower-cost areas often blow money in Northampton without anyone noticing. A good audit will show you exactly where that waste is hiding.
You don’t have to hire anyone. The audit is a one-off diagnostic. But you’ll know exactly where your waste is, what’s broken in your tracking, and what the most valuable fixes are. Some clients do it, find it’s all running fine, and carry on. Others discover they’re hemorrhaging £500+ a month and fix it immediately.
Most discover they need help — and then we talk about ongoing management or advisory. But the audit stands on its own: you get the truth about your account, and you make the call about what to do with it.
Then I’ll tell you that. I’m paid to find the truth, not to sell you services. If your ads are working, you’ll know it — and you don’t need to hire me. But that’s rare. Most accounts have at least a few hundred pounds a month in preventable waste.
I spend 4–6 hours on a proper audit, plus time writing up findings. You’ll have a report within a week. I don’t rush these; proper diagnostics take time.
Yes, but an audit makes more sense if you’ve been running ads for at least a month or two and have some conversion data to review. If you’re completely new, a strategy call is usually better.
We can talk about that. But there’s no pressure and no obligation. I quote management separately, and you decide whether it makes sense for your situation.
I audit whatever you’re running — search, shopping, display, video, whatever. The scope is your account as it exists. If you want to explore a new channel, that’s a strategy conversation, not an audit.
Quote on a call after we discuss your account size and the scope of work. There’s no standard ‘audit price’ — a small account with simple tracking takes less time than a complex multi-channel setup with broken tracking. Book a call and I’ll give you a fair quote.
Book an audit. Spend an hour with me on a call talking through your account, what you're trying to achieve, and your margins. Then I'll give you a quote and timeline. No pressure, no obligation.
Call 07410 907 104 Request a PPC audit