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Why most Ashby businesses waste money on Google Ads

PPC isn’t complicated. But it’s easy to leak cash into poor keywords, misaligned landing pages, or simply bidding on the wrong terms. Most agencies treat it like a commoditised service — pile on junior account managers, bundle it with other channels, and hope. I don’t.

I’ve spent 12 years managing Google Ads directly. Ecommerce, D2C, home services, trades — I know where the waste hides. And more importantly, I know how to plug it.

No juniors. No vanity metrics.

You get me. A Google Partner with Microsoft Ads certification and a decade-plus track record. I don’t outsource your account to a junior, I don’t report vanity metrics, and I don’t tie you into long contracts. You pay for results or we part ways.

What hands-on PPC management looks like

Transparent pricing, no surprises

From £300/month, which covers up to £3,000/month in Google ad spend. Above that, it’s 10% of ad spend. Your ad spend pays directly to Google — I don’t mark it up or bundle it.

Minimum 3-month commitment to prove the work. After that, month-to-month.

How we start

  1. Strategy call20–30 minutes. You walk me through your business, margins, and goals. I ask sharp questions and tell you straight if Google Ads makes sense for you right now.
  2. Audit (if there's an existing account)I review what’s live, flag waste and quick wins, and put a plan on paper.
  3. KickoffWe agree on structure, budget, and KPIs. I build the account and you review before a single pound goes to Google.
  4. Weekly check-insEvery week I’m monitoring spend, performance, and quality score. Monthly strategy review to plan the next push.

Frequently asked questions

What size ad budget do you typically work with?

Anything from £500/month to six figures. The pricing model (£300/month up to £3k spend, then 10%) works at any scale. Minimum 3 months to prove results.

Do you work with local Ashby-de-la-Zouch businesses?

Yes. I’m UK-wide and remote. Whether you’re a Leicestershire home services firm, retail, or online seller, the approach is the same: clean account structure, real tracking, responsive management. Local geo targeting is one of the easiest wins on small budgets.

What if Google Ads isn't right for my business?

I’ll tell you on the strategy call. Not every business needs paid search. If organic, social, or other channels are a better fit, I’ll say so — and I’ll still be happy to chat about why.

Can I leave whenever I want?

After the first 3 months, month-to-month. No hidden notice periods or tie-ins. If it’s not working or you want to pause, you can stop.

How often will we talk?

Weekly check-ins on account health. Monthly strategy reviews to plan the next push. Plus ad-hoc if urgent questions come up. You have my phone number — 07410 907 104.

What about landing pages and creative?

Ads are only part of the puzzle. If your landing pages are weak or your copy isn’t clear, I’ll flag it. I don’t design landing pages in-house, but I’ll point you to people who do and can review drafts before launch.

Ready to stop burning money on ads?

Book a free 20–30 minute strategy call. No pitch, no hard sell — just an honest conversation about whether Google Ads makes sense for you right now and what a working account looks like.

Call 07410 907 104 Start a conversation