PPC Consultant for Ashby-de-la-Zouch Businesses

You've got ads running. But are they actually working?

Maybe you hired an agency. Maybe a team member is handling it. Maybe you’re running it yourself. Either way, something’s nagging — unclear ROI, gaps in tracking, or the sense that you’re missing big wins.

That’s where a senior consultant comes in. No hand-holding, no long-term retainer needed. Just honest, focused advice from someone who’s spent 12 years fixing broken PPC setups.

Common gaps I find in Ashby and beyond

• Poor account structure — too many campaigns, bad keyword grouping, logic that looks random.
• Tracking blind spots — conversion tracking is broken, incomplete, or not tied to margin.
• Wasted budget — bidding on brand terms alongside paid search, broad match gone wild, negative keywords missing.
• Creative staleness — same ads for two years. No A/B testing, no seasonal angle.
• Landing page mismatch — ads promise X, but the page delivers Y. Dead conversion rates.
• No quarterly review — accounts drift. Nobody’s stepping back to ask if the strategy still fits.

What a PPC advisory engagement looks like

First, a strategy call to understand what’s live and what you’re trying to achieve. Then I dig into the account — structure, tracking, creative, landing page alignment, spend patterns — and write up a diagnostic.

Depending on the scope, I might offer tactical fixes (keyword list, bid strategy refresh), a strategic roadmap (Q2–Q4 roadmap, niche expansion), or a quarterly advisory retainer (monthly check-ins, ongoing optimisation oversight).

Price? From £300/month for light touchpoints, or a project fee for deeper work. I quote on a call once I understand the scope.

The advisory process

1. Discovery30-minute call to map your business, current ads, goals, and where you think the gaps are.
2. Account auditI review your Google Ads account (and any tracking/analytics setup) looking for waste, misalignment, and quick wins.
3. Diagnostic and roadmapA written summary of findings, ranked fixes, and a plan for the next 90 days. I’ll walk through it with you live.
4. Implementation supportIf you want me to advise as you implement, or run ongoing checks, we can set that up month-to-month.

Why freelance advisory?

Agencies are great if you want done-for-you. But if you want strategic thinking without a £2k/month retainer and a junior managing your account, a senior consultant makes sense. You keep control. I bring experience and objectivity. No markup, no hierarchy.