PPC Agency for Loughborough Businesses

What we actually do

You’ve got a business to run. Google Ads shouldn’t be another thing you worry about.

I handle everything: account strategy, bid management, audience setup, creative testing, tracking validation, and monthly optimisation. No hand-holding you through the process. No junior managing your account while you wonder what’s happening. You tell me your goal—more leads, more sales, lower cost per conversion—and I make it happen.

That’s it. That’s the service.

The stuff that actually matters

• Real conversion tracking — I audit your setup first. Half the accounts I see have leaky tracking; you’re bidding blind. Fixed before we spend a pound.
• Bid strategy that works for your margin — Not every click is worth the same. If you make £50 on a sale, we bid differently than if you make £500.
• Honest budget allocation — I’ll tell you if your £1,000/month budget won’t move the needle in your market. Better to know now.
• Audience-first approach — The best ad loses to the right audience seen at the right time. We get specific.
• No BS reporting — You’ll see actual ROI, not vanity metrics. Costs, conversions, and margin. That’s it.

Why you'd work with me, not an agency

Agencies are built to scale. They’ve got juniors, account managers, creative teams. That works if you’re spending £10,000/month and don’t care if your account gets 80% attention.

I’m different. I specialise in businesses doing £2,000–£5,000/month in ad spend. That’s enough to matter, too small for an agency’s profit margin. You get me directly. 12 years running Google Ads, £2M+ in direct ad spend managed. Google Partner. I know what works and what’s nonsense.

If your budget grows to £10,000+, I’ve got Growth PPC—my sister operation—who’ll look after you at scale with the same senior-led, no-juniors model. For now, you’ve got me.

How we start

1. Free strategy call20 minutes. You tell me your goal, who you’re targeting, what you’ve tried. I’ll give you an honest assessment: is Google Ads the right channel? What would I focus on first?
2. Audit (if we work together)I pull your account history, check tracking, look at past performance. Usually takes 3–4 hours. I’ll brief you on what’s working, what’s broken, and my plan.
3. We optimise in real timeFirst 30 days are heavy lifting—bid adjustments, audience fixes, new campaigns if needed. Then it settles into monthly optimisation and testing.

Who this works for

If you’re selling ecommerce—clothes, beauty, specialist products—or you’re in home services—building, plumbing, solar—you’ve probably run Google Ads before. Maybe it’s working OK and you want it tighter. Maybe it’s a mess and you don’t know where to start. Either way, this works.

The one thing I won’t do: manage a £500/month budget for £500/month in fees. Your margin won’t support it, and honestly, you’d be better off with a better landing page or email strategy.