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Why Most Ruthin Businesses Don't Get Results From Google Ads

Google Ads can work brilliantly for home services, trades, ecommerce, and local services. But most Shropshire businesses either don’t run them at all, or they hire an agency that treats them like one of a hundred accounts. Your ads get a junior, your account gets generic campaigns, and your budget leaks away on clicks that never convert.

We do the opposite. I run your account myself—no handoff to juniors, no one-size-fits-all templates. You get 12 years of direct Google Ads experience focused on finding actual profit in your ad spend, not vanity metrics.

The Honest Truth

If you’re a plumber, electrician, roofer, or local service in Ruthin, Wrexham, or anywhere in Shropshire, Google Ads can generate leads that phone-call conversion. If you sell products online, we can track and optimise for actual revenue. But it takes discipline, real conversion tracking, and someone willing to pause things that don’t work.

What We Actually Do

We build campaigns from first principles. First, we check if you have proper conversion tracking—most don’t, which means we’re flying blind. Then we understand your actual profit margin on a lead or sale (not just cost-per-click). Then we build the account structure to optimise for that.

Searching for a plumber in Ruthin? We make sure your ads show to the right searches. Selling a product online? We track every purchase, isolate what pays, and scale it. Most importantly, we tell you when ads aren’t the right answer—some businesses shouldn’t run them yet.

How It Works

  1. Strategy callWe talk through your goals, budget, and current tracking. No hard sell.
  2. Account auditIf you have existing campaigns, we review them to find low-hanging fruit and structural issues.
  3. Campaign build or rebuildWe set up proper tracking, write ad copy that qualifies, and structure campaigns to isolate what works.
  4. Ongoing managementWeekly optimisation—bid adjustments, keyword pruning, copy tests, conversion tracking fixes. You get a clear monthly report.

About the Agency & Our Pricing

I work solo but have direct access to Growth PPC, a full-service agency that manages £20M+ in ad spend. They run the senior-led ‘zero-junior’ model—if complex issues arise (like shopping feed setup or technical tracking problems), they’ve got the in-house expertise. That means you get boutique attention from me, with enterprise-level backup.

Our pricing is transparent: from £300/month minimum (covers up to £3,000/month in ad spend you spend directly with Google; we don’t mark up your media spend). Above £3,000/month ad spend, it’s 10% of your monthly Google spend—so if you spend £4,500/month, we charge £450/month. Your ad budget goes straight to Google; we never touch it.

Frequently asked questions

Does this work for small budgets?

Yes, if your profit margins justify it. A local tradesperson in Ruthin spending £500/month on Google Ads can see real ROI if each lead converts 20% of the time and you’re making £1,500+ per job. We’ll tell you upfront if the maths doesn’t work.

Can you manage my account if I'm outside Shropshire?

Yes. We work UK-wide and remote. Location doesn’t matter—what matters is your conversion tracking and whether you’re genuinely serious about optimising for profit.

What if I'm already running ads with another agency?

We can audit your account first (separate service) to see if there’s wasted spend or structural issues. If you want to switch, we’ll handle the handoff from your existing provider.

Do you guarantee results?

No. We guarantee we’ll optimise for your profit and report honestly. Results depend on your product, margins, market, and tracking. We’ve seen home services in Ruthin and nearby areas do brilliantly with Google Ads—we’ve also told clients ‘not yet’ because their margins don’t support it.

How long does it take to see results?

Depends on your industry. Local services often see quality leads within weeks; ecommerce takes longer because you need volume to see patterns. We optimise continuously and adjust as data comes in.

What if I want to stop working with you?

You own your Google Ads account. You can stop anytime. We’ll hand over all campaign structures, documentation, and conversion tags so you or someone else can take over.

Ready to Talk About Your Google Ads?

Book a free strategy call and we'll review whether Google Ads makes sense for your business, what it might cost, and what we'd do differently.

Call 07410 907 104 Book a free strategy call