A one-off diagnostic of your Google Ads account. Find where budget's leaking, spot tracking gaps, fix structural waste. Fixed scope, no long-term commitment.
Request a PPC auditYour Google Ads account is built on thousands of tiny decisions: which keywords to bid on, what bid amount, which audiences to target, how many ads variants to test. Most businesses make these decisions once and never revisit them. Meanwhile, trends shift, competitors move, seasonality changes, and your ad spend gradually leaks away on low-value clicks.
A PPC audit is a forensic review. We go through your account structure, keyword performance, conversion data, bidding strategy, audience setup, and ad copy. We find the gaps—places where money is being wasted, where tracking is blind, where simple changes could significantly improve ROI.
If you’ve been running Google Ads for more than a few months without a major review, you’ve probably accumulated drift. Sometimes it’s small (5-10% waste). Sometimes it’s massive (50% or more). The only way to know is to look.
Most audits find something worth fixing. But not always. I’ve audited accounts that were genuinely solid—good structure, clean tracking, sensible targeting. In those cases, I’ll say so and suggest where effort is better spent (landing pages, landing page speed, offer design). You don’t pay me to find problems that don’t exist.
An audit has a clear boundary: we examine the account, produce a report with specific findings and recommendations, and give you time to discuss them. This isn’t a trial close into full management—if we find something worth fixing, you’ll know what it costs to fix it. But it’s up to you.
We’ll list the specific issues and give you options: you can fix some yourself, hire us to fix them, or book a consultation to learn how to fix them with your team.
I’ll quote based on your account size and complexity. Book a call and we’ll give you a number before you commit.
The review takes 4-6 hours depending on account size. You’ll get the report and call within a week.
Yes. We work remotely and audit accounts across the UK. Location doesn’t matter.
That’s fine. You’ve got a clear report of what to fix. Some clients fix things themselves; some hire another agency. The goal is you understand your account, not that you hire us.
Absolutely. On your initial call, we can walk through the types of issues we typically find and what the report format looks like.
Request an audit and we'll give you a clear view of your account's health, wasted spend, and what would actually move the needle.
Call 07410 907 104 Request a PPC audit