Senior advisory for businesses that already have someone managing their ads but need a strategic second opinion, a fractional consultant to fix specific gaps, or strategic planning.
Book a consultationYou already have Google Ads running. Maybe it’s an in-house team, a part-time manager, or an agency. But something’s not working: your cost-per-lead keeps rising, conversion tracking feels broken, or you’re not sure if your budget’s in the right place.
You don’t need someone to take over completely. You need a senior strategist who can audit the situation, identify the real issue, and either fix it with you or guide your existing team to fix it.
We’ll dive into your account, dig into your conversion data, talk through your business model and margins. I’ll tell you exactly what’s working, what’s wasting money, what structural fixes would move the needle, and what’s actually a non-issue.
Then you decide: do you want me to help your team fix it, do you want me to guide hands-on for a few weeks, or do you want me to drop in quarterly for strategy checks? The scope is flexible based on what you actually need.
Most people selling consulting are trying to upsell you into full management. I’m not. If you have a good operator already, I’ll make them better. If you need tactical hands-on work, I’ll scope that separately. My job is to be honest about what actually needs fixing.
Some clients in Ruthin and the broader Shropshire area want a senior consultant 5-10 hours a month to stay on top of things and prevent drift. Others need intensive help for 4-6 weeks to fix a specific mess, then hand back to their team. Pricing is quoted based on the scope—there’s no fixed formula beyond the from £300/month anchor, so we’ll talk through what you need on a call.
Full management means I run your account day-to-day. Consulting means you (or your team) are in control, and I’m helping you make better decisions and spot problems. It’s cheaper and works better if you want to keep strategic ownership.
Absolutely. I work with clients across the UK and beyond. The advice is the same—what matters is your data and your business model, not your location.
I’ll quote based on scope—how deep the audit needs to go, how much hands-on help, how many follow-up sessions. Let’s talk on a call and we’ll give you a tailored number.
Then I’ll tell you. I’ve been honest enough to tell clients ‘your ads are solid, focus on your landing pages instead’ or ‘you don’t have enough volume yet to optimise.’ Wasting your money helps no one.
I work with both. Some agencies bring me in when they’re stuck on a complex account; some clients use me as a safety check on their agency’s work.
Yes—that’s a separate service. A PPC audit finds specific gaps and wasted spend; you’ll get a report and recommendations. Consulting is more strategic and ongoing.
Book a consultation and we'll review what's working, what's not, and what a realistic fix looks like.
Call 07410 907 104 Book a consultation