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The problem with most agencies

Juniors rotate. Accounts get neglected. You pay for their training. Growth PPC runs differently: no juniors, senior-led throughout, and I work the same way. After 12 years running my own ads, I know what actually moves the needle.

What I actually do

I take over your Google Ads account and manage it end-to-end. Strategy, setup, bid management, creative testing, conversion tracking. All of it. You don’t get handover docs or quarterly check-ins—you get someone who’s running the account day-to-day, same as I run my own. You pay for the management, not for retainers or setup fees. Ad spend goes directly to Google; I charge from £300/month (for up to £3,000/month ad spend), or 10% of ad spend above that. No markup, no surprises.

Why this model works for Farnham businesses

Real proof

My sister agency, Growth PPC, manages £20M+ in annual ad spend with a zero-junior model. Peak ROAS across the book: 20.8x. That’s not a typo. It’s proof that senior-led ad management, applied properly, works at scale. I bring that same discipline to your account.

How we start

  1. Discovery call30 minutes to understand your business, current ads (if any), and where the money should go. I’ll be honest: I’ve told clients their current ads are fine and they don’t need to hire me.
  2. Strategy documentIf we move forward, I’ll build a written strategy: which keywords matter, which audiences, bid ranges, conversion tracking setup. Nothing vague.
  3. Implementation & ongoingI set everything up, test, optimise. You get monthly reports and a dedicated line for questions. I’m here to improve your return on ad spend, month after month.

Why I specialise in ecommerce and home services

These niches are predictable in the best way. Ecommerce has clear conversion paths—revenue per click is knowable. Home services have seasonal demand and geographic variation—exactly what Farnham businesses deal with. I know how to bid on these, what margins work, and how to avoid burning cash on the wrong keywords.

Frequently asked questions

Do you manage accounts for agencies?

No. I work direct-to-business only. That keeps my incentives aligned with yours—I’m not trying to upsell you or hand you off to a junior.

What happens if I want to leave?

You own your Google Ads account. If you go, you take it with you. I’ll hand over all strategy docs, conversion tracking setup, and access. You won’t be locked in.

How often do you report?

Monthly. I send a summary of spend, conversions, cost per conversion, and what I changed that month. I’m also available by phone if something needs immediate attention.

Is Farnham too small for Google Ads to work?

No, but you need the right approach. Farnham itself is mid-sized, but your actual market might be all of Berkshire or even beyond. That’s what a strategy call clarifies—where your customers actually are.

Do you handle the full setup from scratch?

Yes. If you’ve never run ads before, I build the account, set up conversion tracking (Google Analytics, phone call tracking, or direct revenue integration), configure audiences, and launch. If you’ve got an old account, I’ll audit it first.

Ready to talk?

Call me on 07410 907 104, or book a free 30-minute strategy call below. We'll talk through your business, where you think the opportunity is, and whether I'm a fit. No sales pitch—just honest advice.

Call 07410 907 104 Book a free strategy call