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What an audit actually finds

You’ve been running Google Ads for a few months or years. You’re not sure if they’re working. Maybe conversions dropped, or they’ve flatlined, or you just don’t trust the numbers. An audit is a forensic review: I dig into your account, your tracking, your bid strategy, and your landing pages. I’ll tell you exactly what’s broken and why money is leaking out.

Typical audit findings

Farnham is expensive territory for Google Ads

You’re in the London commuter belt—CPCs here rival London itself. That means wasted spend hurts more. If your account has tracking gaps or bid strategy problems, you’re bleeding money faster than a business in a lower-cost region. An audit finds that waste before it gets worse.

How the audit works

  1. You give me accessGoogle Ads account, Google Analytics (if you have it), and a 10-minute call to understand what ‘working’ looks like for you. Revenue target, lead target, or just breakeven?
  2. I audit for 1–2 weeksI review campaign structure, bid strategy, conversion tracking, landing pages, and audience setup. I’m looking for problems, not just vanity metrics.
  3. Written report & callI send a detailed audit report: what I found, what’s costing you money, and prioritised fixes. Then we hop on a call to discuss next steps.
  4. You decideYou can fix it yourself, hire me to implement, or do nothing. No lock-in, no obligation. The audit is standalone.

Why businesses in Berkshire need audits

Home services and ecommerce in Farnham, Aldershot, Fleet, and nearby areas face real competition. Multiple businesses are bidding on the same keywords. An account running on guesswork—or run by someone junior—will haemorrhage cash. An audit catches that early. Even if you’ve only been running ads for three months, it’s worth knowing if you’re on the right track or wasting time.

Frequently asked questions

How much does an audit cost?

I quote on a call based on account size and complexity. Call 07410 907 104 or request an audit to discuss. You’ll know the price before I start.

What if I don't want to fix anything after the audit?

That’s fine. You’ll have a clear report of what’s happening. Many clients take the report and implement fixes themselves. Others ask me to do it. Either way, the audit stands on its own.

Do you include landing page review in the audit?

Yes. I’ll look at the pages you’re sending traffic to and tell you if they match the keywords. For Farnham and Berkshire businesses especially, landing page mismatch is a huge waste driver.

How long does the whole audit take?

Usually 1–2 weeks from start to report. If your account is small and simple, it might be a week. If you’ve got 50 campaigns, closer to two.

What if my account is actually working fine?

I’ll tell you. I’ve audited accounts that are optimised well already. In that case, the report confirms you’re on the right track, and you don’t need to hire me for ongoing work.

Can you audit a Google Ads account that's been dormant?

Yes. If an old account has been paused for months or years, I can review the structure and setup to see if it’s salvageable or if you should start fresh.

Get clarity on your Google Ads

Call 07410 907 104 or request an audit below. I'll ask a few quick questions about your account, give you a price, and get started. Two weeks later, you'll know exactly what's working and what's bleeding cash.

Call 07410 907 104 Request a PPC audit