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Why most Bordon businesses undershoot on Google Ads

Google Ads isn’t complicated, but it is unforgiving. A misaligned bid strategy, poor keyword structure, or ad copy that doesn’t match search intent will bleed your budget with zero return. Most businesses either abandon Google Ads because they’re sceptical, or they throw money at it and hope. I manage it properly.

I’ve run £2M+ in direct Google Ads spend over 12 years—mostly for ecommerce, D2C, and home services firms. Hampshire businesses included. I don’t guess at strategy; I build structure, test rigorously, and cut what doesn’t work.

What you get

Proven results at scale

My sister agency, Growth PPC, runs £20M+ in managed spend and has delivered 20.8x peak ROAS for clients. Same zero-junior standard, same rigorous approach. I apply that playbook directly to freelance clients—whether you’re in Bordon, Alton, Farnham, or anywhere in Hampshire.

How it works

  1. Strategy callWe talk through your current ads (if any), goals, and what’s broken. I ask blunt questions to uncover where money’s leaking.
  2. Account build or overhaulI restructure your account for clarity and control, or rebuild from scratch. Proper keyword grouping, audience layers, and landing-page mapping.
  3. Monthly managementContinuous optimisation: bid adjustments, negative keyword updates, ad performance reviews, and strategic pivots based on data.

Frequently asked questions

What if I'm new to Google Ads?

No problem. I’ll build the structure, handle the day-to-day, and teach you enough to understand the reports. You’ll know exactly what’s working and why.

Do you work with specific industries?

Specialise in ecommerce, D2C, and home services (trades, installers, builders, etc.). If you’re in one of those spaces—or something similar—let’s talk.

Can you help if we're already running ads?

Yes. Most accounts I take over are being mismanaged. Bad keyword structure, wasted budget, poor tracking. First thing I do is audit and rebuild.

How does the Bordon location factor in?

If your services are local (Bordon, nearby Alton, Haslemere, Farnham, Petersfield, or wider Hampshire), we’ll build geo-targeted campaigns that focus spend where your customers actually are.

What about reporting and transparency?

Monthly written report with performance summary, key metrics, wins, and next actions. You always know how much you spent, what you earned, and why.

How much do I have to spend on ads?

No minimum ad spend. My fee is from £300/month (covers up to £3k/month ad spend). Whatever you spend on Google Ads goes directly to Google. I don’t mark it up.

Ready to hand off Google Ads to someone who knows what they're doing?

Book a free strategy call. I'll audit your current situation (or build a strategy if you're starting fresh), and we'll agree on next steps—no pressure.

Call 07410 907 104 Book a free strategy call