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When you need a second opinion

Maybe your in-house person is solid but you want external validation. Maybe your agency is too big and you’re getting junior treatment. Maybe you’ve got blindspots. I work with businesses that already have someone—as a strategic partner, not a replacement. I’ll audit your account, spot the gaps, and tell you where to push next.

What fractional PPC advisory looks like

The honest truth about second opinions

Sometimes I’ll tell you your current PPC person is doing exactly the right things. That’s a win. You’re not paying me to create drama; you’re paying me to give you clarity. If there are problems, I’ll spot them.

Who usually needs this in Dewsbury and West Yorkshire

Businesses scaling fast. Companies with budget that got bigger and the ads account didn’t mature with it. Home services and ecommerce shops where Google Ads is critical but it’s being managed by someone who’s also doing three other jobs. You’re near competitive markets—Mirfield, Ossett, Leeds—so every £1 in your account matters.

How fractional strategy works

  1. Initial consultationYou brief me on your account, goals, and what’s working or not. I ask questions.
  2. Deep auditI review the full account structure, spend patterns, tracking, and competitive landscape.
  3. Strategy sessionI share findings and a roadmap. You decide what to implement, and I advise your team through execution.

Frequently asked questions

Will this replace our current PPC manager?

No. You’re hiring me to advise them, not to take over. I’ll work with whoever’s running the account.

How much does a consultation cost?

Strategy work is quoted on a call. Typically it’s from £300/month for ongoing fractional advising, but one-off audits or strategy sessions are priced separately. Let’s talk about what you need first.

Do you work with Dewsbury-based businesses specifically?

Yes. I specialise in home services and ecommerce. West Yorkshire is my patch, and I know the competitive landscape there well.

Can you advise my team remotely?

Absolutely. All strategy calls, training, and advising is remote. Phone or Zoom, whatever works.

What if we disagree on strategy?

You’re the boss. I’ll give you my best thinking and the reasoning behind it. Final call is always yours.

Get a second opinion on your Google Ads

Schedule a consultation. I'll review your account and tell you what's working, what's not, and what's next. No obligation.

Call 07410 907 104 Book a consultation