PPC Consultant across West Yorkshire

Sometimes you don't need someone to take over — you need someone to look

Not every business in West Yorkshire needs to hand their Google Ads account to an agency. Sometimes you have an in-house team that’s technically capable but hasn’t had senior input in months. Sometimes you’re running ads yourself and want someone with real experience to sense-check what you’re doing. Sometimes you’ve just hired an agency and something feels off.

That’s where consulting comes in. I’m Stevie Morris — 12 years in Google Ads, £2M+ managed directly, Google Partner and Microsoft Ads certified. I work as a fractional resource, strategic advisor, or second opinion depending on what you actually need.

When a PPC consultant is the right call

• You have an in-house team — capable executors who’d benefit from senior strategic direction and someone to challenge their thinking.
• You’re managing your own ads — and want a structured review before scaling budget or ahead of a busy season.
• You’ve inherited a mess — took over a business or marketing role and the Google Ads account is a black box you need decoded.
• You’re between agencies — need experienced oversight and advice while you decide what to do next.
• You want a second opinion — your current agency is telling you things that don’t quite add up and you want an independent view.
• You’re planning a campaign — new product launch, seasonal push, or market expansion and want to stress-test the strategy before committing budget.

What fractional PPC consulting actually means

Fractional doesn’t mean part-time in the sense of being unavailable. It means you access senior expertise proportional to what your business needs, rather than paying for a full-time hire you don’t need yet — or a full agency retainer when what you actually need is strategic input.

I work with your team, not around them. If you have someone in-house managing the day-to-day, I can sit above that and provide the strategic layer — reviewing account structure, challenging bidding decisions, making sure conversion tracking is giving you clean data, and being available when something doesn’t look right.

How a consulting engagement works

1. Consultation callWe talk through your situation — what you have running, what your team looks like, what decisions you’re trying to make. I ask about the business, not just the account.
2. Scope agreementWe agree exactly what I’ll review, advise on, or oversee. Consulting scopes vary — a one-off strategy session, ongoing monthly advisory, or project-based support for a specific campaign.
3. Review and diagnosisI go deep on the account, the tracking setup, the landing pages, and the numbers. I’m looking for strategic gaps, not just tactical quick fixes.
4. Recommendations and handoverYou get clear, actionable recommendations your team can implement. I’m available to answer questions as they work through them.

Niches: ecommerce and home services

I specialise in two areas — ecommerce and D2C brands, and home services or trades businesses. These aren’t industries I dabble in; they’re where my twelve years of hands-on experience is deepest.

For West Yorkshire home services businesses — builders, plumbers, roofers, electricians, landscapers — I understand how local search works, what makes a lead-gen campaign profitable versus one that looks busy but doesn’t convert, and how to structure campaigns when you’re competing against national directories as well as local firms.

For ecommerce brands, I understand the interplay between Shopping, Search, and Performance Max, how to build negative keyword strategies that stop your brand terms eating your prospecting budget, and what conversion tracking mistakes cost you in algorithmic optimisation.