PPC Consultant for Leeds Businesses

You've got someone running ads. You want a second opinion.

Not every business needs—or wants—a full agency managing the day-to-day. Maybe you’ve got an in-house person who handles it. Or you’re paying an agency but something feels off. Or you want strategic input on a specific problem—landing pages, audience segmentation, creative testing—without handing over the whole account.

That’s where fractional advisory comes in. Senior strategy, by the hour or on retainer. You own the work, we steer it. 12 years PPC experience, £2M+ managed directly, Google Partner certified. We know ecommerce and home services inside out.

What fractional consulting looks like

• Strategy sessions — Quarterly or ad-hoc. Market analysis, competitor moves, new campaign angles, team structure.
• Campaign audits — Deep dive on structure, audience setup, bid strategy, creative performance. Gaps you can fix immediately.
• Optimisation sprints — 2-4 weeks focused on one problem. Audience segmentation, landing page testing, conversion tracking rebuild.
• Team coaching — Training your in-house person. Best practice, platform updates, how to think about trade-offs.
• Second opinion — Show us a proposal, a new strategy, a budget plan. We’ll give you honest feedback before you commit.

When consulting beats full-time hire

Hiring a full-time PPC specialist costs £35-50k/year, plus benefits, plus they need management. If your ad spend’s £2-5k/month, that’s hard to justify. Fractional advisory—2-4 days per month at senior rates—costs half that and you get deeper expertise. You keep control, you learn, and you don’t carry overhead in slow months.

How a fractional engagement starts

1. Discovery callWalk through your current setup, goals, budget, team structure. Usually 1 hour. We ask hard questions.
2. Scope the workDefine what ‘advisory’ means for you. Monthly retainer? Hourly? Strategic sprints? We align on what success looks like.
3. Initial auditIf it’s a new engagement, we audit your current performance. Structure gaps, wasted spend, tracking issues, audience misses.
4. Regular touchpointsStrategy calls, async feedback on proposals, team training, monthly reporting. You stay in control, we keep the thinking sharp.

Right for Leeds-based and distributed teams

We work with businesses across the North and UK-wide. Remote means you get senior strategic input regardless of where your team sits. If you’re in Leeds or West Yorkshire—home services, ecommerce, local B2B—we know the market. If you’re elsewhere, same approach applies.