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Why most agencies waste your ad spend

The PPC industry is flooded with junior-led accounts. Juniors follow templates, churn through client lists, and rarely dig into what’s actually working. Your campaigns are assets—they need senior strategy and constant refinement, not box-ticking.

I’m Stevie, 12 years in Google Ads. I’ve personally managed £2M+ in ad spend and overseen £20M+ at scale through Growth PPC. I keep accounts small, hands-on, and senior-led. No juniors, no batch outsourcing. Your account gets direct access to someone who actually knows what they’re doing.

What you get with ongoing management

How we work

  1. Discovery call30 minutes. We map your business model, current spend, key metrics, and whether your tracking is solid.
  2. Audit & proposalI review your existing campaigns (or build from scratch). I identify quick wins and the roadmap for the first 90 days.
  3. Setup & handoffCampaigns live. You nominate a contact person. I send weekly summaries and we schedule a monthly deep dive.
  4. Ongoing refinementWeekly optimisation on your behalf. Monthly strategy calls. Honest feedback—I’ll tell you when ads are working and when we need to pivot.

Growth PPC: proof at scale

Growth PPC (my sister agency) manages £20M+ annually across retained clients. Peak ROAS was 20.8x. We built it on one principle: no juniors, senior strategy always. That’s the model here too—just at a boutique scale, for founders and directors who want direct access.

Pricing & commitment

From £300/month. That covers management of accounts up to £3,000/month ad spend. Above that, it’s 10% of ad spend (e.g. £4,500/month spend = £450/month fee). You pay Google directly—no markup, no hidden charges.

No contracts. Cancel with a month’s notice if it stops working. But most clients stay because the account improves tangibly each quarter.

Frequently asked questions

Do you work with Cheltenham businesses specifically?

Yes. I’m UK-wide and remote, so location doesn’t matter. I work with ecommerce (furniture, jewellery, SaaS), trades (electricians, plumbers, locksmiths), and home services across Worcestershire and beyond—including Cheltenham, Winchcombe, Tewkesbury, and Gloucester.

What's the minimum ad spend to get started?

There’s no hard minimum, but PPC works best with consistency. If you’re spending <£500/month, results will be slower. Most clients I take on spend £1,500–£5,000/month and see tangible lift within 8–12 weeks.

What if my current agency is fine but I want a second opinion?

That’s exactly what the consultant offering is for. Book a consultation, I’ll review your campaigns, and give you honest feedback—no sales pressure. You might keep your current agency. Or you might not.

How do you measure success?

ROAS, cost-per-acquisition, and wasted spend recovery. Not impressions, not clicks. Real business outcomes. If your benchmark is £80 per customer and we’re running at £65, that’s a win.

Can you manage accounts across multiple platforms?

Google Ads is my core. I’m also Microsoft Ads certified, so if you’re on LinkedIn Ads or Bing, I can audit and advise. But ongoing management is Google Ads.

What if my tracking is broken?

I fix it first. No point optimising if you don’t know what you’re measuring. I’ll audit your conversion tags, GA4 setup, and ecommerce events (if relevant). That’s usually part of the first 2 weeks.

Ready for senior PPC management?

If you're ready to hand off PPC to someone who actually knows what they're doing, let's talk. I'll walk you through how I work, what I'd do with your account in the first 90 days, and whether it makes sense.

Call 07410 907 104 Start a conversation