Book a Free Strategy Call →

Why most Gloucester businesses waste money on Google Ads

Your ads run, but no one’s actually tending them. Bid strategy drifts. Keyword themes get messy. Budget lands on low-intent searches. You keep paying for clicks that never convert.

Seventy percent of the small businesses we audit are bleeding 30–40% of spend to poor targeting and lazy campaign structure. The good news: most of that waste has a fixed address. It’s not your fault — it’s that running Google Ads properly is a full-time job, and you have a business to build.

We do the full-time part. You get leads and sales.

What we do differently

We specialise in ecommerce, D2C, and trades — think online shops, software, local services, home improvement. Twelve years managing £2M+ of direct ad spend. All our work is senior-led. No account managers fresh out of training. No template campaigns with your brand name pasted in. You get real strategic oversight: bid strategy tuning, audience refinement, landing page testing, conversion tracking that actually works.

Our sister agency, Growth PPC, manages £20M+ at scale and has seen peak ROAS hit 20.8x. We apply the same rigorous approach at freelance scale — with direct access to me and none of the agency overhead.

The work we handle

How pricing works

From £300/month. That covers up to £3,000/month ad spend. Above that, it’s 10% of spend (so £4,500 spend = £450/month fee). Your ad spend goes directly to Google — no markup, no hidden margin on media. You own your campaigns, your data, your audiences. Simple.

Why Gloucester and Worcestershire businesses choose us

You’re competing against national players who treat your ad account as one of 200 on their roster. We’re one person running a tight ship: Cheltenham, Tewkesbury, Nailsworth, Dursley — same high-touch approach whether you’re in Gloucester or anywhere else in the UK. We work remote, move fast, and you can actually reach us.

How we start

  1. Free strategy call30 minutes. You walk through your current setup, we ask questions about goals and constraints, and we’ll tell you whether PPC is the right move right now or if we should wait.
  2. Audit (if right fit)We pull your account history, spot the waste, the gaps, the quick wins.
  3. First monthWe rebuild structure, fix tracking, reset bids, and start fresh. You’ll see momentum almost immediately.

Frequently asked questions

Do you work with small budgets?

Yes. £300/month minimum. If your spend is £2,000/month or less, the management fee stays flat at £300. Once you’re doing more than £3,000/month, we move to 10% of spend. No lock-in, no surprise billing.

What if my ads are already running fine?

We’d audit first to see if there’s upside. Honest answer: if you’ve got a tight ship and it’s working, you might not need us yet. But ‘not broken’ usually isn’t the same as ‘optimised’. We find the 30–40% most accounts leave on the table.

Can you work with our existing tracking?

Usually yes. If your tracking is broken or incomplete, we’ll rebuild it. We work with Google Analytics, conversion tags, revenue data — whatever tells us whether an ad actually made money.

How do Gloucester and Worcestershire businesses typically see results?

Depends where you start. If your campaigns are messy, three months in you’re often 20–30% more efficient. If you’re already solid, we might unlock another 10–15%. Results vary by niche, competitive intensity, and how tight your landing pages are.

What happens if I want to stop?

You own your campaigns and account. We transition everything to you or your next manager, no drama. Month-to-month, no contract.

Do you offer performance guarantees?

No. Ads don’t work that way. We guarantee effort, rigour, and honest reporting. We can’t guarantee results — but we can usually move the needle faster than internal teams or junior managers.

Let's talk about your ads

If you're serious about fixing wasted spend and running real strategy, book a free call. Thirty minutes. No pitch, just honest feedback on what's working, what's not, and whether we're the right fit.

Call 07410 907 104 Book a free strategy call