PPC Agency across Derbyshire

Why Derbyshire businesses need a specialist, not a generalist

Most Derbyshire businesses that come to me have already tried Google Ads — either through a large agency, a local marketing firm, or a freelancer who dabbles. They’re spending money but not seeing results that make sense. The problem is rarely Google Ads itself. It’s almost always who is running it.

Large agencies in the Midlands and North hand accounts to junior executives once onboarded. Your account gets a template strategy and monthly check-ins from someone reading from a playbook. If you’re an ecommerce brand or a trades business in Derbyshire, you deserve better than that.

I run every account personally. I’ve spent 12 years inside Google Ads, managed over £2M in ad spend directly, and through my sister agency Growth PPC, the collective total exceeds £20M — with a peak ROAS of 20.8x. That experience is what you get, not a promise that gets handed off.

What's included in ongoing Google Ads management

• Campaign architecture — built from scratch or restructured if you’re coming from a poor setup, with proper match types, ad group logic, and conversion tracking in place before a penny is spent.
• Search, Shopping and Performance Max — whichever formats suit your business. Ecommerce clients often need all three working together; home services businesses usually perform best on Search.
• Ad copy and creative direction — written to convert, not to win awards. Honest copy that matches what your landing page delivers.
• Ongoing bid and budget management — active decisions, not automated rules left to run unchecked.
• Search term hygiene — regular negative keyword work to stop your budget bleeding on irrelevant traffic.
• Monthly reporting — plain English, not vanity metrics. Clicks and impressions don’t pay wages; conversions and cost-per-lead do.
• Direct access to me — not a ticketing system, not an account manager layer.

The Growth PPC model — senior-led, zero-junior

Growth PPC was built on a single principle: every account is run by a senior specialist. No juniors. No hand-offs. No account managers sitting between you and the person who actually touches your campaigns.

This model is rare in the UK agency space. Most agencies hire account managers who earn £25k-£35k and manage 30+ clients simultaneously. At that ratio, your Derbyshire business is never anyone’s priority.

Senior-led isn’t a marketing phrase here — it’s the structure. When we speak about your account, you’re speaking to the person who built it, ran it last week, and will run it next week.

How the engagement works

1. Free strategy callWe talk through your business, your current setup, and what you’re trying to achieve. No obligation, no sales pitch — just an honest assessment of where Google Ads can help.
2. Account review and proposalIf there’s a genuine fit, I’ll review your existing account (or your market if starting fresh) and outline exactly what I’d do and why.
3. Onboarding and buildCampaigns are built or restructured with conversion tracking confirmed before anything goes live. No spend without confidence the data is clean.
4. Ongoing managementYour account gets active, regular attention — not a monthly automated report. You hear from me when something matters.

Transparent pricing — no markups, no surprises

Management starts from £300/month. That covers accounts spending up to £3,000/month on ads. Above that, the fee is 10% of ad spend — so a £4,500/month ad budget means a £450/month management fee. Your ad spend goes directly to Google; I don’t mark it up or hold it.

If your Derbyshire business is in ecommerce, home services, or trades, and you’re serious about using Google Ads as a growth channel rather than a monthly experiment, get in touch. We’ll work out whether there’s a genuine fit.