Strategic Google Ads advice for Derbyshire businesses — whether you need a second opinion, fractional consultancy, or help directing an in-house team or existing agency. I work at the strategy level so you stop guessing and start deciding with confidence.
Book a consultationNot every Derbyshire business needs someone to take over their Google Ads. Some already have an in-house team running campaigns. Others have an agency in place but aren’t sure whether the advice they’re getting is sound. Some just want a senior expert to review what they’re doing before scaling spend.
That’s where consultancy fits. I work at the strategy and oversight level — auditing what exists, identifying where the logic breaks down, and giving you the framework to brief, manage, and hold your existing team accountable. You don’t hand over the keys; you get a specialist in your corner.
This is especially useful for Derbyshire businesses that have grown to the point where Google Ads is a meaningful chunk of their marketing budget, but where internal resource is limited or the in-house team is relatively junior.
One of the most common situations I encounter: a Derbyshire business with a reasonable agency that’s executing average campaigns because nobody has given them a clear commercial brief. The problem isn’t the execution — it’s the strategy upstream. A consultant fixes the upstream problem without replacing the team.
I’ve been in Google Ads since before Smart campaigns existed. I’ve managed £2M+ in ad spend directly and contributed to over £20M in managed spend through Growth PPC. I’m Google Partner and Microsoft Ads certified, and my background is in the two areas where PPC has the highest impact: ecommerce and home services.
When you hire a consultant with that kind of background, you’re not getting a framework applied generically. You’re getting someone who has made the same decisions you’re facing — on real accounts with real budget consequences — and can cut through to what actually matters.
Strategy without execution experience is just opinion. My consultancy is grounded in what I’ve built and run, not what I’ve read.
Consultancy works best for Derbyshire businesses that have already made a meaningful commitment to Google Ads — typically spending £2,000/month or more on ads — but where the strategic direction is unclear or the results are hard to interpret.
It’s also a good fit for marketing managers who are responsible for Google Ads performance but don’t have deep PPC expertise themselves. Rather than outsourcing the whole function, you get expert guidance that makes you more capable — and makes it much harder for an agency or contractor to spin you a story.
Pricing starts from £300/month for structured advisory arrangements. For project-based or one-off engagements, we’ll agree a quote on the call. I don’t publish a rate card because the right scope varies significantly — what I charge a business needing a single strategy session is very different from ongoing fractional work.
Management means I run your campaigns directly — building, optimising, and reporting on them. Consultancy means you or your team run the campaigns, and I provide the strategy, oversight, and expert input to make sure the direction is right. Consultancy makes sense when you already have resource in place but want to sharpen it.
Yes. I regularly work as an independent advisor to businesses that have an existing agency relationship. I can review what they’re doing, help you interpret their reports, and give you the context to have more productive conversations with them — or to decide whether the relationship is working.
I work remotely with businesses across England and the UK. Being based in Derbyshire or the surrounding counties — South Yorkshire, Nottinghamshire, Staffordshire — doesn’t change what I can offer. Everything is done remotely.
That depends on what you need. Some clients want a one-off strategic review with no ongoing commitment. Others want a regular advisory relationship. I’ll ask enough questions on the first call to recommend the right scope, and we go from there.
Yes. Coaching and structured advisory sessions for in-house PPC teams are something I do regularly. The goal is to raise the ceiling of what your team can do independently, not to make them dependent on outside consultants indefinitely.
That’s exactly what a consultation is for. Many businesses accept mediocre PPC results because they don’t have a benchmark. I’ll tell you honestly whether your account is performing reasonably or whether there’s meaningful room for improvement — and what the likely causes are.
If you're a Derbyshire business with Google Ads already running and you're not sure the strategy is right, book a consultation. We'll talk through what you have, what you're trying to achieve, and where the gaps are. No obligation.
Call 07410 907 104 Book a consultation