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Your ads should make money, not spend it

Most Google Ads accounts drift. Keywords nobody searches. Ads written in 2019. Audiences left untouched. Budget wasted on clicks that’ll never convert. I find this in almost every account I audit—even ones running for years. The gap between “live” and “working” is usually massive. My job is to close it. I take over your account end-to-end: structure, targeting, creative, bid management, conversion tracking. You get a senior-led operator, not a junior. And you’ll hear from me regularly about what’s working and what isn’t.

What I handle

The Growth PPC proof

I run campaigns at scale via Growth PPC, our sister agency. I manage £20M+ in annual ad spend across ecommerce and home services. Peak ROAS is 20.8x. Those results come from clarity: nobody guessing, no vanity metrics, just does this convert or doesn’t it? That approach scales down to your business.

Pricing that makes sense

I charge from £300/month. That covers up to £3,000/month ad spend. If you spend more, it’s 10% of ad spend above that (so £4,500 ad spend = £450/month fee). You pay Google directly for clicks; I don’t markup your ad spend. No setup fees, no hidden costs. If your ads are already running well, I’ll tell you—and I might not be the right fit. I’m honest about that.

How we start

  1. Strategy call30 minutes unpaid. We talk about your business, how you make money, who’s actually worth reaching.
  2. Audit (if you have an existing account)I’ll review your current setup, find the obvious waste, and tell you exactly what needs fixing.
  3. ProposalYou get a clear breakdown of what I’ll do and what it costs. No surprises.

Frequently asked questions

Do you work with businesses outside London?

Yes. I’m based remotely and work with clients across the UK. Location doesn’t matter—Google Ads is geo-targetable, so I can run campaigns for Chapel en le Frith or nationwide. I’ve worked with home services, ecommerce, and trades across dozens of regions.

What if I've never run Google Ads before?

That’s fine. I build from scratch. We’ll work out which keywords your customers actually use, create a proper account structure, and scale gradually. Most people jumping in cold make expensive mistakes early. I’ll avoid that.

How often will I hear from you?

Monthly at minimum—you’ll get a report on spend, conversions, and what I changed that month. If something urgent happens (a keyword goes crazy expensive, a bug in tracking), I’ll flag it immediately. You’re not invisible.

What if it's not working after three months?

We’ll diagnose it together. Sometimes the problem is the ads, sometimes it’s your offer or your website. Sometimes it just takes longer. But I don’t believe in charging you to fix avoidable problems, so we’ll figure out the real issue. If we genuinely can’t get traction, we talk about stopping and why.

Do you work with Derbyshire businesses specifically?

I do. I’ve worked with home services and ecommerce across the North West and East Midlands. I understand regional market differences—what works in Chapel en le Frith or Buxton might be different from London pricing and buyer intent.

Can you manage ads for multiple locations?

Yes. If you have multiple storefronts, branches, or regional targeting needs, I can set that up. The account structure matters more than the number of locations.

Ready to fix your Google Ads?

Book a free 30-minute strategy call. We'll talk about your business, I'll ask hard questions about how you actually make money, and you'll leave knowing exactly what's possible. No pressure, no sales script.

Call 07410 907 104 Start a conversation