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You're in the London commuter belt—CPCs are high here

Thaxted sits in Essex, squarely in London’s competitive shadow. Click costs for Google Ads in this region run hot. That means every pound spent needs to work harder. I’ve managed Google Ads campaigns for over a decade, handling £2M+ in direct spend. I specialise in ecommerce and home services—the sectors that dominate the Essex and East Anglia trading landscape. If your ads are bleeding cash, or you’ve never had a proper strategic review, it’s worth a conversation.

What senior-led management actually means

How ongoing management works

  1. Audit & diagnosis (Week 1–2)I review your account structure, keywords, ads, conversion tracking, and recent performance. I’ll tell you what’s working and what’s wasting money—honestly, even if the answer is ‘your ads are actually fine.’
  2. Strategy & roadmap (Week 3)We agree on goals, budget, and which campaigns and audiences are worth scaling. I document the plan so you always know why I’m making changes.
  3. Implementation & optimisation (ongoing)I adjust bids, keywords, audiences, ad copy, and landing pages. Monthly reviews keep us aligned. You get monthly reporting showing where your money went.

No guesswork. No jargon.

I’ve seen too many agencies promise the earth, deliver vanity metrics, and disappear at the first awkward question. I work differently. You get direct phone access (07410 907 104), honest reporting, and the same consultant running your account every month.

Frequently asked questions

What's the minimum ad spend?

No minimum. The management fee is from £300/month. Above £3,000/month in ad spend, the fee shifts to 10% of that spend (e.g. £5,000/month spend = £500/month fee). You always pay Google separately—I don’t take a margin.

Why should I hire you instead of using an in-house marketer?

You probably shouldn’t if you already have a strong PPC person. But if you’re managing Ads yourself and drowning, or your in-house person is overloaded, I work flexibly as a fractional lead. I focus purely on Google Ads and Search, nothing else.

Is Thaxted / Essex too small for Google Ads?

Not at all. Thaxted and neighbouring towns like Great Dunmow and Saffron Walden have plenty of search intent—locals, commuters, visitors all searching for services and products. The trick is precision: high-intent keywords, tight location targeting, and landing pages that convert. That’s where experience pays.

How often will we be in touch?

Monthly strategy calls minimum. I optimise the account weekly and send you a written report each month. You can ring me if something urgent comes up—I’m a freelancer, not a corporate call queue.

What if your optimisations don't work?

Then we regroup and try a different angle. Some accounts respond faster than others. I’ll never ask you to stay with a strategy that’s clearly failing. But I also won’t panic-pivot on day ten—Google Ads needs time to gather data.

Ready to talk about your Thaxted business?

Let's have a 20-minute conversation about your current setup, what's working, and where the money's leaking. No sales pitch, no obligation.

Call 07410 907 104 Start a conversation