PPC Consultant for Thaxted Businesses

What I do as a consultant

I audit your existing campaigns without bias. I’ll review keyword choices, audience setup, bid strategy, conversion tracking, and ad messaging. Then I give you a straightforward report: what’s working, what’s wasting money, and what to prioritise. You decide what to do—I’m advisory, not prescriptive.

Typical consultation outcomes

• Tracking gaps — I find missing conversion pixels, UTM misconfiguration, or conversion actions that are being counted wrong.
• Keyword or audience blind spots — Sometimes you’re targeting the right intent but missing a whole audience segment, or bidding on terms that never convert.
• Bid strategy misalignment — Automated bidding is powerful, but needs the right goals and data. I help diagnose if yours is working.
• Landing page mismatch — You’re bidding on the keyword, but the ad and landing page don’t speak to the same person.
• Pricing or positioning — Occasionally the ad strategy is solid but your offer doesn’t align with what searchers expect—and that’s a business decision, not a PPC one.

Fractional ongoing support

You don’t need me full-time, but you might need me monthly or quarterly to keep strategy sharp. I can review monthly reporting, sense-check big changes before your team implements them, or jump in if something goes sideways. No minimum commitment—we agree on a schedule that fits your business.

How a consultation works

1. Initial call (30 min)You give me the lay of the land: current setup, budget, goals, who’s running it now, and what’s keeping you up at night.
2. Audit (1–2 weeks)I log in, review the account, check tracking and conversion data, and identify problems.
3. Debrief & recommendationsI present findings and priorities. We discuss what’s actionable and what should be left alone.