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Most in-house or agency Google Ads work is fine—until it isn't

You have someone managing your Google Ads (internal team, another agency, freelancer). Numbers look okay on the surface, but you suspect there’s more on the table. Clicks are high, conversions are middling. Budget drifts. Nobody’s asking hard questions.

That’s where fractional strategy comes in. I audit what’s running, identify the gaps (keyword structure, bid strategy, audience misalignment, tracking holes), and either fix them directly or hand you a clear roadmap to brief your existing person.

12 years of Google Ads. No junior work.

I’ve trained dozens of PPC people and worked alongside agencies across the UK. I know where strategy goes wrong, and I know how to fix it without ego or territory issues.

What fractional consulting looks like

Fractional engagement process

  1. Initial strategy callYou brief me on current setup, goals, and where you suspect problems. I ask the hard questions.
  2. Account auditI review structure, bidding, keywords, audiences, tracking, and spend patterns. Detailed findings report.
  3. Strategic recommendationsClear priorities: what to fix first, how, and why. You decide what to implement or who implements it.
  4. Ongoing supportOptional retainer for monthly reviews, strategy adjustments, or support as your team executes changes.

Frequently asked questions

Do I need to replace my current PPC person?

No. Most of the time I work alongside your existing setup. You get senior-level review and strategic input without disrupting day-to-day management.

What if they're defensive about an audit?

I’m professional and evidence-led. I’m not here to blame or take over—I’m here to improve results. If your current provider is solid, a good audit will affirm that.

Can you help with Bordon-specific campaigns?

Yes. If your business is local (services in Bordon, Alton, Farnham, Petersfield, or wider Hampshire), I’ll review your geo-targeting, local audience setup, and spend distribution.

What does fractional cost?

Strategy and consulting is priced on a call based on scope. A one-off audit might be different from ongoing fractional management. Let’s discuss what you need.

How do you stay current on Google Ads changes?

Google releases updates constantly. I’m Google Partner and Microsoft Ads certified, and I track algorithm changes, bid strategy updates, and new features actively. Your strategy reflects current best practice.

Get a second opinion on your Google Ads

Book a consultation. We'll talk through what's working, where money's leaking, and what a better strategy could look like. No commitment—just clarity.

Call 07410 907 104 Book a consultation