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What's actually happening inside your Google Ads account

You’re running Google Ads. Clicks come in. Some convert, some don’t. But do you know why?

Most accounts have structural problems hiding under the surface: poor keyword grouping that tanks Quality Scores, bid strategies set to autopilot and wasting budget, audience gaps that miss high-intent users, or tracking that’s so broken you’re not even counting half your conversions.

A good audit exposes exactly what’s leaking, why, and what fixing it could mean for your bottom line.

What I audit

Most audits reveal £500–£3,000+ in monthly wasted spend

Not always. Sometimes accounts are tight and there’s little room to gain. But often, the gaps are significant—and fixable.

Audit process

  1. Account access and reviewYou grant read-only access to your Google Ads account. I review structure, bidding, keywords, audiences, and tracking end-to-end.
  2. Detailed findings reportWritten report with specific issues, impact estimates, and prioritised recommendations. Honest assessment—some things might be fine.
  3. Strategy callWe review findings together. I explain what’s broken, what the fix looks like, and what doing nothing costs.
  4. Next steps (your choice)You can implement changes yourself, hire someone to fix them, or ask me for a management quote. No pressure either way.

Frequently asked questions

How much does an audit cost?

Audits are priced per scope. Simple account, shorter timeline. Complex account with multiple campaigns, more thorough. Let’s discuss your situation and I’ll quote on a call.

Do I have to act on the recommendations?

No. This is a diagnostic. You get clear findings and a roadmap, but the decision to act (or not) is entirely yours.

How long does an audit take?

Review typically takes 3–5 days. I’ll provide a detailed written report, then we book a call to review findings and answer questions.

Can you audit an account in Bordon?

Yes. I work with Bordon, Alton, Haslemere, Farnham, Petersfield, and businesses across Hampshire, regardless of size. If you’re running Google Ads, I can audit it.

What if I'm not a Google Ads expert?

Perfect. I’ll explain findings in plain English—not jargon. You’ll understand what’s broken, why it matters, and what fixing it means for your budget and revenue.

Do you find tracking issues?

Yes. Tracking is where most audits find the biggest blind spots. Broken pixels, missing conversion events, wrong attribution models—I identify and map fixes.

Find out what's actually costing you in Google Ads

Request a PPC audit. I'll review your account structure, bidding, tracking, and spend efficiency—then deliver honest findings and a clear improvement roadmap.

Call 07410 907 104 Request a PPC audit