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Why most Google Ads agencies fail

Most agencies throw junior account managers at your account and charge you a percentage markup on top of your ad spend. You end up paying twice — once to Google, again to them. Meanwhile your ads drift sideways because the juniors are handling 200 accounts each.

I do the opposite. I’m a single consultant with 12 years managing Google Ads directly. I’ve personally managed over £2M in ad spend, and I work with you — not your money, not your generic template, your actual business goals.

What you get with ongoing management

Honest enough to tell you your ads are working

If your campaigns are already solid, I’ll tell you that on the call. I’m not here to manufacture problems. But if you’ve got wasted budget, poor conversion tracking, or campaigns that could do 3x better — that’s where I work.

How the pricing works

From £300 per month. That covers management of ad spend up to £3,000/month. If you spend more, it’s 10% of your monthly ad spend — so £4,500 ad spend = £450/month fee. Your ad spend goes directly to Google; I never touch it. No markups, no surprises.

Growth PPC: proof at scale

I founded Growth PPC, a specialist agency now managing £20M+ in annual ad spend across ecommerce and home services. Clients have hit 20.8x return on ad spend. That’s not luck — it’s the system I built. When you work with me as a freelance consultant, you get that same approach applied directly to your account.

How we get started

  1. Strategy call (30 mins)We talk through your business, current results, and what you actually need. No pitch.
  2. Account audit (1–2 weeks)I dive into your Google Ads account, GA4, conversion tracking, audience setup, and ad structure. You get a full report of findings.
  3. We agree on strategy and start optimisingIf we’re a fit, we set a start date. You start seeing weekly optimisations immediately.

Frequently asked questions

Do you work with businesses in Bridgwater and Gwent?

Yes. I work across the UK as a remote freelance consultant. Location doesn’t matter — what matters is your ad account performance.

What if my current agency is doing fine?

Good for you. Seriously. If your Google Ads are working and you trust your team, stick with it. This is for businesses that aren’t where they want to be or feel lost in the noise with a big agency.

Can you manage both Google Ads and Microsoft Ads?

Yes, I’m certified in both. But I focus on Google Ads first, because that’s where most budget goes. Happy to discuss Microsoft Ads on a call if it’s part of your strategy.

Do you have a minimum contract length?

No fixed contract. We work month to month. If it’s not working after 60–90 days, we can stop. Equally, if you’re happy, we keep going.

What's the difference between freelance and an agency?

You get me, consistently, for 12 years of direct Google Ads experience. No account manager transitions, no juniors, no excuse that “someone else handles your account now”.

Will you fabricate results or promise specific timeframes?

No. I’ll be honest about what’s realistic for your niche and competition. Some accounts improve fast; others take 3–4 months to see clear uplift. I’ll tell you which it is on the first call.

Ready to fix your Google Ads?

Book a 30-minute free strategy call. We'll look at your current results, talk through what's not working, and I'll tell you if you need ongoing management or just a one-time audit.

Call 07410 907 104 Start a conversation