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When you need a second opinion

You’ve got someone running your Google Ads — maybe an agency, maybe an in-house hire — but something feels off. The spend isn’t delivering. You’re not sure if the strategy is sound or if you’re just getting a standard template. Or you’ve got a specific problem you can’t solve in-house and need expert eyes for an hour.

What fractional strategy looks like

You already have someone — I'm here to make them better

This isn’t about replacing your current team. It’s about having a senior voice review the work, spot blindspots, and push the strategy forward when things plateau.

Pricing for advisory work

Starting point is £300/month for ongoing advisory (quarterly check-ins). One-off audits and strategy sessions are quoted on a call based on scope. For instance, a full campaign audit might be £500–£2,000 depending on account complexity; a two-hour strategy workshop might be £400. We’ll nail down the fee before we start.

A typical advisory engagement

  1. Consultation callYou tell me what’s not working. We scope the work together.
  2. I audit or workshop (1–4 hours depending on scope)I dive into your account, reports, or run a live strategy session with your team.
  3. Recommendation report or action planYou get a clear list of what to test, pause, or escalate. Then your team executes.

Industries I specialise in

Ecommerce, D2C, and home services. If you’re a plumber, roofer, or conservatory company in the Bridgwater area or nationwide, I know your margins and your customer journey. If you’re selling digital products or physical goods, I’ve optimised that motion a hundred times over.

Frequently asked questions

Do you work with businesses already using an agency?

Absolutely. I often work as a second opinion or strategic partner to businesses that have an agency but want a senior review.

Can I hire you for just one project or audit?

Yes, that’s common. Scope it on a call and we’ll agree a one-off fee.

What if I'm a Bridgwater business owner with an in-house PPC person?

I can workshop with them, audit your account, or train them on advanced tactics. Pricing depends on scope; we’ll sort that on the call.

Do you guarantee results?

No. I guarantee honest analysis and actionable advice. Results depend on how well your team executes the recommendations and your market.

Can I transition from advisory to ongoing management later?

Yes. If advisory work uncovers deeper issues and you want me to take over day-to-day management, we can shift to that model.

How long do strategy sessions typically take?

Depends on the question. An audit of a single campaign might be 90 minutes; a full account strategy and roadmap might be 4 hours across two sessions.

Need a strategic review?

Let's start with a consultation call. We'll discuss what's not working, scope the work, and agree on a fee. No pressure.

Call 07410 907 104 Book a consultation