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Your ads should earn, not just spend

Most Eastleigh businesses hand their Google Ads to an in-house marketer or junior account manager. They mean well. But Google Ads is full of traps—bid adjustments set backwards, conversion tracking that records the wrong action, ad copy nobody checks. And because nobody’s asking why those ads are spending money, waste just piles up quietly.

I’ve managed £2M+ in direct ad spend over 12 years. I specialise in ecommerce and home services. I run ads like I’m spending my own money—because the moment you stop caring about every pound, your client starts losing.

What you get

The Growth PPC model that works

I partner with Growth PPC, a senior-led agency managing £20M+ in ad spend with a peak ROAS of 20.8x. Same rigour, same honest approach. I don’t sell you volume—I sell results. That means being willing to pause underperforming campaigns, axe keywords, and tell you when your ads are actually working fine and don’t need tweaking.

How this works

  1. Initial callWe talk through your business, current spend, and where you think the leaks are. 20 minutes.
  2. Initial review callWe talk through your campaign data, your tracking, and what conversions are actually costing you by channel. You get my honest read, in plain English.
  3. Weekly optimisationIf we move forward, I adjust bids, rewrite ad copy, fix structure, and flag tracking issues. No set-and-forget approach.
  4. Monthly strategy reviewWe review performance, plan seasonal pushes, adjust target ROAS based on what’s actually converting.

Honest take on Google Ads

Google Ads isn’t magic. It’s work. Most businesses waste 20-40% of their ad spend on poor targeting, bad keyword match types, or broken conversion tracking. You don’t need a bigger budget—you need someone who’ll actually audit it and fix the gaps.

Frequently asked questions

Do you work with Eastleigh-based businesses?

I work UK-wide and remote. I’ve worked with trades, ecommerce brands, and local service businesses across Hampshire and nationally. What matters is your business model and whether Google Ads is the right channel—which we talk through on a call.

What's the minimum spend?

Minimum management fee is £300/month, which covers up to £3,000/month in ad spend. If your spend is higher, the fee is 10% of what you spend with Google. Ad spend goes directly to Google—I don’t mark it up.

I already have someone running my ads. Can you audit them?

Yes. I offer fixed-scope PPC audits looking for wasted spend, tracking gaps, and structural issues. That’s a separate offering—book a consultation and we’ll talk scope and price.

How long does it take to see results?

Depends entirely on your industry, competition, and current setup. Some campaigns show traction in two weeks. Others need a month of data. I focus on fix-what’s-broken first, then optimise from there.

What happens if I'm not happy?

We review every month. If the channel isn’t working for your business, I’ll tell you. That’s more valuable than pretending a bad channel is working just to keep fees.

Can you integrate with my existing tools?

I work with Google Analytics, Google Merchant Center, Shopify, WordPress, and most CRM systems. On the first call we’ll confirm what data I need to connect.

Ready to stop wasting money on ads?

Book a 20-minute call. We'll talk about your current spend, where you're bleeding budget, and whether I can help.

Call 07410 907 104 Start a conversation