PPC Consultant for Eastleigh Businesses

You've got Google Ads. Now what?

Your agency runs your ads. Or you’ve got an in-house person. But something’s off. Costs are rising, conversion rates are flat, and you’re not sure if your setup is actually optimal or just stuck.

That’s where a second opinion helps. I audit existing campaigns, spot the gaps your current team might not see, and give you a roadmap to better ROAS without the need to switch everything over.

Fractional consulting includes

• Campaign strategy review — bidding logic, keyword structure, audience setup, audience targeting
• Ad copy critique — does this convert for your market? Is it honest? Does it stand out?
• Conversion tracking audit — what’s actually being tracked, what’s missed, what’s wrong
• Competitor and keyword analysis — am I bidding on the right terms for my business model?
• Roadmap and recommendations — a plain-English document of what to fix and why, with an implementation plan

The process

1. Consultation callTell me what’s working, what isn’t, what you want to improve. We talk business model, market, and current setup.
2. Campaign exportYou give me 4 weeks of campaign data, or read-only access so I can pull it myself.
3. Detailed auditI analyse structure, bidding, tracking, keywords, and ad copy. This usually takes 1-2 weeks depending on account size.
4. Recommendations presentationWe review findings, prioritise fixes, and I walk you through implementation options.

Why a second opinion matters in Eastleigh and beyond

Google Ads is full of invisible waste. Bid adjustments set wrong. Audiences overlapping. Conversion tracking missing half your sales. Most in-house teams and junior account managers never catch it because they don’t know to look. A senior consultant spots these in the first week.