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Senior-Led, Zero-Junior Google Ads Management

Most agencies delegate your account to junior staff. I don’t. I’ve managed over £2M in Google Ads spend directly for ecommerce, D2C and home services businesses across the UK — that includes running your account myself, not supervising someone else running it. I’m Google Partner and Microsoft Ads certified. My work is hands-on, blunt, and focused on return. If your ads are performing, I’ll tell you. If they’re bleeding money, I’ll fix it.

I also work alongside Growth PPC, a senior-led agency that manages £20M+ in ad spend and has achieved 20.8x peak ROAS across their client base. That network gives me the systems, benchmarks, and strategic depth to move fast.

What Ongoing Management Covers

Why Freelance, Not Just an Agency?

Freelance PPC means I’m accountable directly to you. No account team rotation, no ‘your person went on leave, here’s Bob’. You get consistency, full context, and a consultant who knows your business inside-out.

How We Start

  1. Free Strategy CallTell me about your business, current campaigns, and what success looks like. I’ll ask questions, show you my working, and be honest about whether Google Ads makes sense for you right now.
  2. Audit (if needed)If you have existing campaigns, I’ll review them for structural issues, tracking gaps, and waste spend. No sales pitch — just facts.
  3. Proposal and OnboardingClear pricing, no surprises. Once we agree, I’ll assume management of your account and start optimising immediately.

Transparent Pricing That Scales With You

No hidden fees. No markup on ad spend itself — you pay Google directly. My fee starts at £300 per month, which covers ongoing management of up to £3,000 per month in ad spend. Above that threshold, it’s 10% of your monthly ad spend. So if you’re running £4,500 a month on ads, my fee is £450. If you’re at £10,000, it’s £1,000. You know exactly what you’re paying and why.

A Word on Results and Your Market

Fareham and surrounding areas like Portsmouth, Havant, and the Isle of Wight have distinct business profiles — retail, services, some ecommerce. I’ve managed campaigns across all three. Google Ads works best when three things align: a product or service people actively search for, a price point that can sustain ad spend (usually £50+ per conversion), and decent tracking. If you fit that shape, Google Ads can become your most scalable customer channel. If you don’t — yet — I’ll tell you that too, and we can explore other paths.

Frequently asked questions

Do you work with Fareham businesses specifically?

Yes. I’ve managed campaigns for ecommerce and home services businesses across Hampshire and the South Coast. Local targeting, nationwide shipping, trade-area service work — I’ve optimised all three. Fareham’s proximity to Portsmouth and the Solent area means most campaigns here are either hyper-local or nationwide; I tailor the strategy to fit.

What if I already have a Google Ads manager or agency?

If you want to switch to me, great — I’ll audit your account, propose optimisations, and take over seamlessly. If you’d rather keep your current provider but want a second opinion, that’s what my consultant offering is for. I don’t chase every client; I chase the right ones.

How do you measure success?

Return on ad spend (ROAS), cost-per-acquisition, and total revenue from ads — never vanity metrics like clicks or impressions. If we’re not moving the needle on your actual business metric (sales, leads, signups), we adjust. If ads genuinely aren’t working for you, I’ll say so.

What's your minimum commitment?

Month-to-month. No long-term contract. If we’re not delivering, you can walk. In practice, accounts that work stay; the good ones stick around because they see return.

Can you help if I'm new to Google Ads?

Yes. I’ll explain everything in plain language, no jargon. If you need to understand how the account works so you can brief stakeholders, I can teach you. You’ll never feel like you’re paying for a black box.

Ready to Talk?

No sales call, no pitch. Just a conversation about your business, your current ads, and whether I can help. If I think you're a good fit, I'll say so. If I don't, I'll point you elsewhere.

Call 07410 907 104 Book a free strategy call