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What Makes This Different

Most agencies hide behind tiered junior staff and vague reporting. I manage your ads directly—not through account managers, not through templates. Twelve years running Google Ads across ecommerce and home services. £2M+ in direct ad spend. That’s not theoretical; it’s what I’ve actually controlled and optimised.

Senior-led, zero-junior model. Same approach on every account, regardless of size. If you’re serious about ads, you deserve someone who actually knows the platform—not a salesperson reading a deck.

You Get

How It Works

  1. Strategy CallWe review your current ads (if you have them), goals, product/service, and competitive landscape. No jargon. By the end, you’ll know exactly what I’d do.
  2. Audit & PlanIf there’s an existing account, I diagnose it. If starting fresh, I build the structure—campaigns, keywords, audiences, tracking—from scratch.
  3. Launch or HandoverYou approve the plan. If you’re starting, I launch. If migrating, I take over your existing account and refine it.
  4. Monthly OptimisationI monitor performance, test new keywords and ad angles, adjust bids, refine audiences. You get a monthly report and a call with me.

Who This Works For

If you run an ecommerce business or a trades service (plumbing, electrical, conservatories, renovations, etc.), and you’re either starting with Google Ads or frustrated with your current performance, this is for you. Ryde, Portsmouth, Cowes, Shanklin—location doesn’t matter; I’m UK-wide and remote. What matters is that you’re serious about results and don’t want to waste budget on guesswork.

Why You'd Choose This Over a Big Agency

Big agencies charge 15–25% of ad spend and cycle through junior staff. You’re a project number, not a relationship. I charge a fixed minimum (£300/month) or 10% above that—often less than what big shops take. And you get me, the person who’s been doing this for twelve years, every single month. No account manager churn. No surprises.

Frequently asked questions

What if my ad spend is small—say £500/month?

That’s fine. The £300/month minimum covers you. Once you scale to £3,000+/month, we move to 10% of spend. The model is designed to grow with you.

Can you work with existing Google Ads accounts, or do I need to start fresh?

I prefer to audit and optimise what you have. If the structure is sound, I’ll refine it. If it’s tangled, I’ll rebuild it (with your approval). Starting fresh is fine too if you prefer a clean slate.

How does this work for businesses in Ryde or other Isle of Wight towns?

I’m UK-wide and fully remote. Geography doesn’t change how I run your ads. Whether you’re in Ryde, Portsmouth, or Havant, the strategy is the same—targeted keywords, local audiences where relevant, conversion tracking, and constant optimisation.

What reporting do I get?

Monthly report covering impressions, clicks, conversions, cost-per-click, cost-per-conversion, and return on ad spend. I’ll highlight what moved and why. No vanity metrics—just numbers that matter.

Do you handle Google Shopping, YouTube, or display ads?

Yes, where they fit your business. Most of my focus is search (Google Ads keywords) because that’s where intent is strongest. But shopping feeds, YouTube campaigns, and display remarketing are all on the table if they make sense for your goals.

What's your availability for new clients?

I work with a capped number of accounts to ensure quality. The best way to check is to book a call. If I’m at capacity, I’ll recommend someone I trust.

Ready to Take Back Control of Your Ads?

Let's talk about your goals, your current performance, and how a dedicated PPC strategist—not a big agency, not an account manager—can help you get better results.

Call 07410 907 104 Start a conversation