Book a Free Strategy Call →

What a PPC Audit Finds

Most accounts bleed money in ways you can’t see without diving deep. Campaigns set to Maximize Clicks are burning through budget on low-intent searches. Conversion tracking is half-broken, so you’re optimising for phantom conversions. Your audience is overlapping three ways — you’re bidding against yourself. These problems don’t show up in a quick glance; they show up in a structured audit. I’ll find them, explain the impact in money terms, and give you a ranked list of fixes.

What We Audit

Why Audits Matter for Fareham Businesses

Smaller markets mean every pound of ad spend has to count. In Fareham and Portsmouth, you’re competing with local businesses and often national sellers — wasted clicks are especially painful because your transaction volume is lower, making per-acquisition cost more sensitive to waste. An audit often finds £500–£2,000 per month of preventable spend. For a growing business, that’s the difference between profitable ads and a channel you want to shut off.

No Obligation, No Upsell

An audit is a snapshot, not a sales pitch. You get a report, a findings call, and clarity on what’s broken. If you want to fix it yourself, hire someone else, or do nothing — that’s your call. I’m not here to scare you into a retainer.

The Audit Process

  1. You Grant AccessRead-only access to your Google Ads account, Google Analytics, and (if available) your CRM or ecommerce platform conversion data. Takes 5 minutes.
  2. I Dig In6–8 hours of forensic review — campaigns, keywords, audiences, conversion tracking, landing page analysis, competitive benchmarking.
  3. Findings ReportA written breakdown of what’s working, what’s bleeding money, and why. Ranked by impact. In plain language, not jargon.
  4. Findings CallWalk through the report together. Answer your questions. Discuss which fixes are worth tackling first.

What You Get at the End

A clear list of fixes, ranked by estimated impact and effort. Some might be quick wins (pause a wasting campaign, add negative keywords). Others might need strategy work (rebuild audience segments, redesign landing pages). You’ll know exactly what’s wrong, why it matters, and what it would cost to fix. From there, you decide.

Frequently asked questions

How much does an audit cost?

I’ll quote you on a call — it depends on account complexity and data access. Typically £500–£2,000 for a full deep-dive audit with findings call, but I’ll confirm the scope and cost before we start.

What if your audit finds nothing wrong?

Occasionally, accounts are solid. In that case, I’ll tell you. I’ll still explain what’s working and where to focus as you scale, but there won’t be a long list of fixes. An honest audit sometimes just confirms your money is being spent well.

Do you do audits for Fareham and Hampshire businesses?

Yes. I’ve audited accounts from ecommerce and service businesses across Hampshire and the South Coast. The principles are the same whether you’re local or shipping nationwide, but I can speak to the specific challenges of smaller transaction volumes and local competition.

What happens after the audit?

You get a report and a call. After that, you’re free to implement, hire someone, or ignore it. If you want me to implement the fixes or manage the account ongoing, we can talk about that separately. No obligation.

Can you tell me roughly what the audit will find?

Not without seeing your account. Common issues are broken conversion tracking, overlapping audiences, wrong bidding strategy for your budget size, and low-intent keywords eating your budget. But every account is different. That’s why the audit exists.

How long does an audit take?

The work itself takes me 6–8 hours over a few days. From your first contact to findings call, usually 1–2 weeks depending on my schedule.

Get Clarity on Your Ad Spend

Request an audit and I'll walk through your account, find the gaps and waste, and show you exactly what to fix. No obligation to hire me after.

Call 07410 907 104 Request a PPC audit