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Is your Google Ads account bleeding money?

Most are. Campaign structure is loose. Bid strategy drifts. Audience settings are on defaults. Conversion tracking is incomplete or broken. You’re paying for clicks that don’t matter and missing data on clicks that do.

A proper audit finds exactly where the waste is, what’s actually working, and what to fix first. Then you can decide: do you want to hire someone to fix it, or learn to fix it yourself?

What I audit

Fixed scope. Honest findings. No lock-in.

You get a written report: what’s working, what’s bleeding spend, three to five priority fixes, and a rough estimate of the upside. Then you decide what to do. We don’t push you toward managed services or try to lock you into anything. It’s just a diagnostic.

Why audit now?

Because Google Ads changes constantly. Your competitor’s strategy probably changed in the last 60 days. Your cost-per-click drifted. Your tracking might have broken without you noticing. Running a campaign for a year without an audit is like servicing a car every five years — it works until it doesn’t, and then you’ve got a mess.

Most Gloucester and Worcestershire businesses I audit find 25–40% of wasted spend and at least one critical tracking gap. That’s usually low-hanging fruit that an in-house person or junior can fix once they see where to look.

Audit process

  1. Kickoff callYou give us access, walk us through your business model and what success looks like for you.
  2. Deep diveI audit your account, landing pages, tracking setup, and competitive landscape (3–5 days typically).
  3. ReportWritten findings with priority fixes, estimated upside, and clear next steps. We walk through it together.

Pricing

I quote audits on a call based on account size and complexity. Typical range: quote on a call depending on your spend level and how many campaigns you’re running. You’re never locked into anything — audit report is yours to use or act on as you see fit.

Frequently asked questions

How long does an audit take?

Usually 3–5 days from kickoff to report. Depends on account complexity. We’ll give you a timeline on the first call.

Will you find anything useful?

Honestly? If you’ve been running ads for more than six months without a senior review, yes. We almost always find structural inefficiencies and tracking gaps. Whether the fixes are quick or complex varies.

Do I have to act on the audit findings?

Nope. It’s diagnostic. You get a report. You decide. Some clients implement everything. Some implement one or two fixes and are satisfied. Some pass it to their team to execute. It’s entirely your call.

What if I'm a Gloucestershire business on a tight budget?

We work with businesses of all sizes. Tight budget means I scope the audit tightly — maybe focus on structure and tracking rather than deep competitive analysis. I’ll quote fairly based on what you actually need.

Can you audit accounts from other platforms?

I specialise in Google Ads. If you’re running Facebook, TikTok, or other channels, that’s outside our lane.

What if the audit recommends hiring you?

It might — if we think the account would benefit from ongoing management. But that’s not our default recommendation. Sometimes a good audit is all you need to brief an in-house hire or hand to your team.

Find out what you're missing

Request an audit, get a clear picture of your Google Ads performance, and make a decision from solid ground. No pressure. Just diagnosis.

Call 07410 907 104 Request a PPC audit