PPC Consultant for Gloucester Businesses

You already have someone running ads — but is it working?

You’ve hired an in-house person or partnered with an agency. Campaigns are live, spend’s ticking, you’re getting data. But you wonder: is this really optimised? Are we over-paying per click? Should we shift budget between campaigns? Is the tracking actually correct?

That’s where a second opinion matters. Not a full takeover — you keep your team, your relationships, your account control. Just someone senior who can step in, audit your setup, and tell you if there’s upside you’re missing.

Fractional PPC strategy — what it covers

• Campaign audits — Structure, bid strategy, keyword themes, audience setup. One honest report on what’s solid and what needs fixing.
• Monthly strategy calls — Quarterly or ad-hoc review of performance, budget allocation decisions, competitive shifts.
• Bid & targeting consultation — Am I using the right bidding model? Should I layer audiences? Where’s the waste?
• Tracking diagnostics — Is my conversion data reliable? What am I missing?
• Landing page feedback — Does your landing page match the promise in your ads? (Spoiler: it usually doesn’t.)

When fractional strategy makes sense

You’re spending £3,000–£20,000/month on ads, your team is solid but under-resourced, and you need a trusted voice who isn’t trying to sell you a full account takeover. Or you’re with an agency and want a neutral third party to validate that you’re getting senior-led work. We’ve helped teams in Gloucester, Gloucestershire, and across the UK get unstuck without ripping up what’s already working.

How we approach it

1. Initial audit callYou walk us through current campaigns, goals, constraints, and what’s keeping you up at night.
2. Audit & diagnosticsWe review your account, tracking, landing pages, and competitive landscape. Written report with findings and recommendations.
3. Ongoing strategy engagementQuarterly calls, ad-hoc Q&A, bid strategy reviews, and tactical guidance as you test and scale.

Pricing and scope

Fractional consulting usually runs from £300/month for light strategic support. For deeper ongoing engagement — monthly calls, quarterly audits, active bid tuning — I quote based on scope and frequency. Same principle applies: transparent, no hidden fees, no markup on your ad spend.