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Why Most Google Ads Fail (and How We Fix It)

Most businesses throw money at Google Ads and hope. They inherit a poorly structured account, no conversion tracking, broad keywords bidding on everything. Then they wonder why their return on ad spend looks like a rounding error.

I work differently. I audit your account first—sometimes finding waste before a single new pound enters Google. I restructure for clarity. I nail conversion tracking so you see what actually works. Then I scale what works and cut what doesn’t.

What You Get

How It Works

Start with a free strategy call. I’ll ask about your business, your current ads (if any), and your goals. Then I’ll give you a transparent estimate: from £300/month covers up to £3,000/month in ad spend. Above that, it’s 10% of your ad spend—so if you’re running £5,000/month, that’s £500/month. Your ad spend goes directly to Google; I don’t take a markup. Simple.

No Contract Lock-in

Month-to-month. Stop whenever you want. I win your business every month by delivering results, not by making you sign something.

Who Should Call

Ecommerce shops, home services, trades—anyone running Google Ads who suspects their account is haemorrhaging money. Or anyone not running ads yet but ready to test the channel properly. If your current agency is treating you like a line item on a spreadsheet, I’m different.

Frequently asked questions

How do I know if I need Google Ads?

If your competitors are showing up when people in Goodwick search for what you do, yes. If you’re not there, you’re invisible. I’ll tell you in the strategy call whether it makes sense for your business.

What if my account is a mess right now?

Perfect. That’s often where I find the biggest wins. I’ll audit it first, show you the waste, then fix it. You might see better results immediately—even before I spend new budget.

Do I need to commit for a year?

No. Month to month. If you’re not seeing results after a few months, we’ll have a real conversation about whether it’s working. But most clients stick around because they see the difference.

What about tracking? My current tracking is broken.

I’ll fix it. Proper conversion tracking is foundational. Without it, you’re flying blind. I’ll set it up right so you can actually measure ROI.

Can you manage ads for businesses in Goodwick and nearby areas like Fishguard or Haverfordwest?

Yes. I work with clients UK-wide, remote. Geography doesn’t matter—I manage the account online. Whether you’re local to Goodwick or serving the wider Pembrokeshire area, same service.

How often will you optimise my account?

Weekly minimum for active accounts. Bid adjustments, keyword pruning, ad testing, audience refinement. I don’t set it and forget it.

Ready to Fix Your Google Ads?

Call me. No sales pitch—just honest feedback about whether Google Ads makes sense for you, and if it does, how I'd approach your account.

Call 07410 907 104 Book a free strategy call