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The Problem With Delegated Google Ads

You’ve hired someone (or a junior at an agency) to run your Google Ads. They’re busy. They’re learning on your budget. They’re following a template instead of thinking about your business. You don’t have visibility into the strategy—just reports saying CTR up, CPC down. But are you actually making money?

I Help With

How the Engagement Works

We’ll start with a consultation call—you describe the situation, I ask the questions that matter. Then I’ll give you a proposal tailored to what you actually need. Some clients need 5 hours/month of strategic input; others need deeper involvement. Price depends on scope, starting from £300/month. I’ll quote fairly on the call.

I'm Honest About Your Situation

If your current setup is actually fine, I’ll tell you. If there are real gaps, I’ll name them and show you the cost of leaving them unfixed. You’ll know exactly what you’re paying for.

When This Works Best

You’ve got an in-house PPC person or a junior-led agency, but you sense something’s off. You want a senior strategist in your corner—someone who won’t sugar-coat the data. Someone who can tell the difference between noise and signal. If that’s you, a consultation could save you tens of thousands in wasted spend.

Frequently asked questions

Do I have to keep my current person if I hire you?

No. That’s your call. Some clients like fractional overlap—I advise, your person executes. Others prefer I take over. We’ll work out what makes sense.

How long does an initial strategy review take?

First call is 30–45 minutes. If we decide to move forward with deeper work, the audit takes a week or two depending on account size. I’ll give you a timeline upfront.

I'm in Goodwick but operate across Wales. Can you help?

Yes. I work remote, UK-wide. Geographic split? Regional targeting? Multi-location strategy? I’ve managed all of it.

What if I just want a one-off diagnosis?

That’s a PPC audit—check out that service. But honestly, most diagnosis only makes sense if you’re willing to act on it. We can talk through your situation first.

How is this different from hiring a junior consultant?

14 years managing Google Ads directly, £3M+ managed, certified by Google and Microsoft. I’ve debugged every category of problem. You’re not paying for someone learning on your dime.

What's the cheapest I can work with you?

From £300/month for light fractional work, or a one-off hourly rate for a specific problem. Talk to me on a call and I’ll be straight about what makes sense for your situation.

Want Strategic Input on Your Google Ads?

Let's have a real conversation about your account, your goals, and whether fractional strategy makes sense. No pressure. Just honest feedback.

Call 07410 907 104 Book a consultation