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What a PPC Audit Actually Is

Not a sales pitch. Not a crusade to convince you to spend more. A clear-eyed look at your Google Ads account to find waste, fix broken tracking, and surface opportunities you’re leaving on the table. I’ll give you a report. You decide what to do with it.

The Audit Covers

What You Get

A written report (usually 4–6 pages) with findings, priority fixes, and estimated impact. I’ll be specific about waste—you’re spending £300/month on keywords that convert at 10% of your average beats vague recommendations. Then you have the information to decide: fix it yourself, hire me, or ignore it.

This Isn't Pressure to Hire Me

The audit stands alone. Some clients read it, make the fixes, and move on. Others decide they’d rather have me manage ongoing optimisation. Both are fine. I’m not here to sell you a contract you don’t want.

The Process

You send me access to your Google Ads and analytics. I review your account structure, dig into the data, spot patterns most reports miss. It’s not instant—audits take time. You’ll get a realistic timeline in the initial call. Cost depends on account size and complexity; I’ll quote on the phone.

Frequently asked questions

How much does a PPC audit cost?

Depends on the size of your account and the depth of the audit. I’ll give you a quote on the initial call. It’s a fixed fee—no surprises.

How long does it take?

Usually 1–2 weeks from start to report delivery. Larger accounts can take longer. I’ll be upfront about the timeline.

What if the audit finds everything is fine?

Then I’ll tell you. Some accounts are well-run. I’ll identify what’s working and any small tweaks that might help, but if the foundation is solid, I won’t invent problems.

I'm based in Goodwick. Can you audit accounts managing spend across multiple regions?

Yes. Whether your ads target just Goodwick, all of Wales, or nationwide, I can audit any scope. The audit covers account health either way.

Will the audit include recommendations on bidding strategy?

Yes. I’ll review your current bidding approach and recommend whether it’s right for your goals. If it’s not, I’ll explain why and suggest alternatives.

Do I need to be a Google Ads expert to understand the report?

No. I write reports for business owners, not for PPC specialists. You’ll understand the findings and the rationale for recommendations.

Get a Clear View of Your Google Ads Spend

A PPC audit shows you exactly where your money is going, where it's working, and where it's vanishing. No obligation to hire me for ongoing work. Just facts.

Call 07410 907 104 Request a PPC audit