Book a Free Strategy Call →

Why most PPC agencies fail your business

You’ve probably heard that Hitchin sits in the London commuter belt — which means Google Ads costs here are London-level expensive. CPCs are high, margins are tight, and every wasted penny stings. Most agencies throw junior staff at your account, they batch optimisations quarterly, and they never actually own the revenue outcome. You get status reports instead of strategy.

We run accounts differently. I’m Stevie Morris — 12 years in Google Ads, £2M+ ad spend managed directly, Google Partner certified. I manage your account myself, not a rotation of trainees. Every decision ties to your revenue.

The senior-led difference

You get the same expertise my sister agency Growth PPC deploys at scale (£20M+ managed, 20.8x peak ROAS). Zero juniors. No account hand-offs. No surprises.

What we actually do

How we work with you

  1. Discovery callWe map your business: margins, sales process, seasonal pattern, team size. We ask what you’ve already tried and what didn’t work.
  2. Account audit & recommendationWe pull your historical data, spot gaps and waste, and propose a strategy. This step is free — you decide if we’re the right fit.
  3. Campaign rebuild & ongoing managementOnce you’re in, we restructure the account (if needed), launch the strategy, and optimise monthly. You get a direct line to me.
  4. Monthly reporting & reviewNo vanity metrics. You see spend, revenue, efficiency. We discuss what’s working and where we’re adjusting next.

Pricing — transparent and aligned with your growth

We charge from £300/month. That covers up to £3,000/month in ad spend. If your spend grows above that, the fee scales to 10% of ad spend (e.g. £4,500/month spend = £450/month fee). Ad spend goes directly to Google — we take no markup. We believe you should own your data and your Google Ads account, full stop.

No long-term contracts, no hidden setup fees, no cancellation period. If it’s not working, you move on.

We specialise in

Frequently asked questions

How is your model different from Google's recommended Smart Bidding?

Smart Bidding is one tool in a strategy, not a strategy itself. It works best once your account structure, tracking, and audiences are solid. We build those first, then layer in Smart Bidding. Most agencies run Smart Bidding on broken tracking and wonder why it doesn’t work.

What if my ad spend is small — say £500/month?

That’s fine. You’re still at £300/month with us. The minimum covers optimisation work regardless of spend size. Small budgets need tighter strategy and less waste, not less attention.

Can you work with my existing Ads manager or accountant?

Absolutely. We integrate with whoever’s on your team. If you have an Ads manager in-house, we can play advisory or fully manage. If an accountant handles your books, we send them transparent monthly reporting.

Why is Hitchin a competitive market for Google Ads?

Hitchin and Hertfordshire sit in the London commuter belt, which means the same big companies bidding in London are bidding here too. CPCs stay high across most verticals. We’re built to work in high-cost markets — that’s where efficiency really matters.

What about results? What timeline should I expect?

That depends entirely on your starting point. A broken account with tracking gaps takes 2–3 months to stabilise. A solid account optimising for ROAS might see shifts in 4–6 weeks. We focus on what’s actually true for your data, not a sales promise.

Do you offer a money-back guarantee?

No. We guarantee we’ll be honest about what your account needs and we’ll execute the strategy we agree on. Guaranteeing revenue would mean either lying about what’s possible or asking you to sign away control. We don’t do either.

Ready for a senior-led approach?

Let's talk about your account. We'll review your situation and give you honest feedback — whether that leads to us working together or not.

Call 07410 907 104 Book a free strategy call