Google Ads Audit for Hitchin Businesses

What a PPC audit covers

We pull your account data, your tracking setup, your landing pages, and your conversion history. We look for structural problems — broken pixels, misaligned keywords, wasted budget in dead ad groups, inefficient bidding. We also spot opportunity: keywords you’re not bidding on, audiences you’re ignoring, seasonal patterns you could exploit.

You get a written report. Clear findings, honest about what’s working and what isn’t. No fluff, no sales pitch inside the audit.

Typical things we find

• Conversion tracking broken or incomplete — Pixels not firing, tag managers misconfigured, or tracking revenue but not conversions. Hard to optimise when you don’t know what’s converting.
• Keyword bloat — Thousands of keywords, most generating no traffic or traffic you don’t want. We ID low-intent, expensive keywords you should cut.
• Landing page mismatch — Your ads promise X, the landing page delivers Y. Bounce rates spike, conversion rates drop.
• Audience waste — You’re bidding on audiences that don’t convert. We find the patterns in your actual customer data.
• Bid strategy misalignment — You’re on Target ROAS but your margin assumptions are wrong. Or you’re on manual CPC when Smart Bidding would work better.
• Negative keyword gaps — You’re bidding on searches you shouldn’t be. Easy fix, big impact on cost.

The audit process

1. Scope & accessYou give us read-only access to Google Ads and Google Analytics (or equivalent). We define what we’re looking at — last 3 months, last year, specific campaigns.
2. Deep dive & analysisWe spend 8–12 hours pulling data, cross-referencing performance, testing tracking, reviewing landing pages. We’re looking for the expensive blindspots.
3. Report & walkthroughYou get a written report with findings, screenshots, and context. We schedule a call to walk you through it and answer questions.
4. You decide next stepsYou might fix things internally, hire us to fix them, or bring someone else in. That’s entirely your call.

Why get an audit now?

If you’ve been running ads for 6+ months without a full review, something’s probably slipped. Maybe CPCs are rising and you’re not sure why. Maybe your conversion tracking silently broke. Maybe you’re leaving 20% of potential conversions on the table because of a keyword or audience gap.

Audit costs less than a few weeks of wasted ad spend. More importantly, it gets you clarity.