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Why most agencies fail

Juniors guess. Account managers churn. You get shiny dashboards and vague promises. After 12 years running £2M+ in ad spend directly, I know the difference. I manage accounts myself. Growth PPC, my sister agency, hit 20.8x peak ROAS precisely because we don’t have juniors touching strategy.

Your ads aren't broken. Your strategy probably is.

Most businesses in East Yorkshire — and everywhere — pay Google too much for the wrong clicks. They bid on keywords no customer will respond to. They target too wide. Their landing pages match the ad copy in maybe 60% of cases. And their tracking barely works.

I don’t fix ads. I fix accounts. That means ruthless keyword culling, proper bid strategy, landing page alignment, and tracking that actually tells you what’s happening. For ecommerce? D2C? Home services? That’s where I specialise.

What you get

Why Growth PPC proof matters

My sister agency manages at scale with a zero-junior model. They’ve hit 20.8x peak ROAS across dozens of accounts because senior experience compounds — better keyword strategy, smarter bid adjustments, faster iteration. I bring that rigour to freelance accounts. You get the thinking of someone who’s tested what works across thousands of campaigns.

How we start

  1. Strategy callWe talk through your current spend, your customer, where tracking’s weak.
  2. Account auditI review your keywords, bids, landing pages, conversion setup. One week turnaround.
  3. Proposal & kickoffI show you what’s bleeding money and what we’ll fix first. We go live on day one.

The pricing model explained

Minimum £300/month covers up to £3,000 in monthly ad spend. If you spend more with Google — say £5,000 — it’s 10% of that spend, so £500/month. Ad spend goes straight to Google; I don’t touch it or charge a markup. That’s transparent and aligned: I win when your spend is efficient, not when you spend more.

Frequently asked questions

Do you work with small budgets?

Yes. The £300 minimum covers accounts with £500–£3,000/month ad spend. Below that, I can discuss fractional options on a call.

How long before we see results?

Good question, but vague. Some changes take two weeks to show data (testing keywords). Others take two months (bid adjustments compounding). I’ll show you what we’re testing and why, month by month.

What if my ads are fine as they are?

Then I’ll tell you. If your cost per conversion is stable and your keywords are clean, I might suggest minor tweaks. But I won’t manufacture work. Honest.

Do you work with East Yorkshire businesses specifically?

I work with UK businesses remotely. East Yorkshire is my region — I know the local market, the seasonal patterns (Hull’s tourism, the port economy, retail around Beverley). That local knowledge helps me write better ad copy and understand your customer.

Can I cancel anytime?

Yes. This is a month-to-month arrangement. Give me two weeks’ notice and we’re done. No contracts, no penalties.

What if Google suspends my account?

It happens rarely, usually for policy violations outside my control. If it does, I’ll help diagnose and fix it. But I can’t guarantee prevention — that’s on your company’s policies and landing pages.

Ready to stop wasting ad budget?

Let's talk through your current spend and what's actually working. No obligation, no sales pitch.

Call 07410 907 104 Book a free strategy call