Strategy input and second opinions from a 12-year PPC specialist. Fractional advisory, audits, or account troubleshooting from £300/month.
Book a consultationMaybe your in-house person is competent but stretched. Maybe your agency is decent but you doubt they’re pushing hard enough. Or maybe something feels off and you need an expert to diagnose it without overhauling the whole account.
That’s where I come in. I’m a second opinion, a strategist, a troubleshooter — not a replacement (unless you want one).
I’ve found £300–£2,000/month in wasted spend in accounts with £3,000–£10,000 budgets. Sometimes it’s dead keywords. Sometimes it’s wrong landing page assignments. Sometimes it’s bid overbidding on brand terms nobody’s searching. I’ll tell you exactly what and why, and I won’t pad the findings.
Minimum £300/month for regular advisory. Audits are quoted separately based on scope — it depends on account size and complexity. Book a call and I’ll scope out what you need and what that costs.
Not unless you want me to. Most consultancy arrangements are complementary — you keep your team, I provide strategy and second opinions. But if you want to hand off management entirely, I can do that too (same terms as the agency service).
That’s flexible. Some clients want monthly strategy calls, others quarterly. We agree upfront what cadence makes sense for your budget and goals.
Fine. I’m here to inform your decision, not override it. Sometimes you’ll know your customer better than I do. Sometimes you’ll want to test something I’m skeptical of. That’s your call.
Yes. I work UK-wide, but I know the East Yorkshire market — Hull’s shipping and manufacturing, retail around Beverley and Hornsea, the seasonal tourism patterns. That helps me advise smarter on targeting and messaging.
Absolutely. One-off audits are possible; I’ll quote based on account size. After that, if you want ongoing strategic input, we can set that up month-to-month.
Both. Strategy is the frame — who we target, what we test. Tactics are the levers — exact bids, keyword structure, ad scheduling. I do both, depending on what you need.
Book a call to discuss your account challenges and how I can help clarify strategy.
Call 07410 907 104 Book a consultation