Book a Free Strategy Call →

Why Kington businesses hire a PPC consultant

Google Ads works brilliantly for small businesses—but only if someone’s actually running them well. Most mistakes happen in the background: wrong bid strategy, unmeasured conversions, ad spend bleeding into low-intent searches. I fix that. After 12 years and £2M+ in managed ad spend, I specialise in ecommerce and home services. I’m remote, UK-wide, Google Partner certified, and I run ads the same way whether your budget is £300 or £3,000 a month.

What you get

How the pricing works

Minimum £300/month covers up to £3,000/month in Google ad spend. Above that, you pay 10% of ad spend. So if your budget is £5,000/month, the fee is £500. Ad spend is paid directly to Google—no hidden markups. You own the account, you see every pound.

Honest truth

Google Ads isn’t free money, and I won’t pretend it is. But if your business makes money from new customers or sales, ads can scale that profitably. If they’re not working yet, we fix why. If you’re already profitable, we’d find more volume at a good return.

Our process

  1. Discovery callWe talk through your business, what’s worked before, what hasn’t, and what good looks like for you. Honest chat, no pitch.
  2. Audit & proposalIf you have live ads, I audit them. If you’re new, I scope the setup. I show you exactly what we’d do and why.
  3. Setup & handoverWe build the account structure, connect tracking, set bids, write ads. You’re in full control the whole time.
  4. Ongoing optimisationEach week I refine based on performance data. Adjustments are small and measured, not random guesses.

Frequently asked questions

Can you manage ads for ecommerce?

Yes—ecommerce is one of my two core niches. I’ve managed Shopping campaigns, Dynamic search ads, PMAX, and keyword-based search for online retailers. The key is clean product feeds, accurate cost tracking, and constant bid testing.

What about home services—plumbers, electricians, that sort of thing?

My other speciality. Local service ads, search campaigns, lead generation—I’ve done all of it. For a trade based in or serving Kington and the surrounding area (Leominster, Ludlow, Bromyard), Google Ads can bring a steady flow of local work if it’s set up right and your conversion tracking actually works.

What's the minimum contract length?

No fixed contract. You can pause or stop whenever you like—you own the account. If the work isn’t delivering, you shouldn’t be paying for it. That said, Google Ads needs time to gather data and optimise. Most of my clients stay because results compound.

How do I know if PPC is right for my business?

If you’ve got a good margin (typically 3:1 revenue-to-ad-spend minimum) and your product or service is something people actively search for, yes. If you’re betting on brand awareness alone, PPC isn’t the play. I’ll tell you honestly on a call.

What if I already have ads running but they're not working?

I run a full diagnostic—tracking, bid strategy, audience targeting, ad quality, keyword selection, landing pages. Usually there are 3–5 fixable problems creating most of the waste. We’d scope that in an initial chat and I’d show you exactly what’s broken.

Do you work with small budgets?

Yes. The £300/month minimum means you can start lean and scale. For a small business in Herefordshire, £500–£2,000/month often delivers consistent results if the setup is solid.

Let's talk about your ads

Twenty minutes on the phone to understand your business, goals, and whether we're a fit. No pitch, no pressure. I'll show you exactly what I'd do differently.

Call 07410 907 104 Book a free strategy call