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What a PPC audit actually finds

Most Google Ads accounts have money left on the table. Not because the idea is wrong—because the execution has gaps. You might be bidding on keywords no one searches for. Your conversion tracking might only count half your sales. Your competitor might have dominated your best-performing keywords while you bid the same amount everywhere. A PPC audit is a single-shot diagnostic to find those gaps and tell you exactly how to close them.

I audit for

The audit process

  1. Access & contextYou give me view-only access to Google Ads and Google Analytics. We briefly chat about your goals and what matters most to your business.
  2. Deep analysisI review keywords, bids, ad copy, landing pages, tracking setup, historical performance, and competitive positioning. Usually takes 4–6 hours.
  3. Findings reportYou get a clear document: what’s working, what’s not, and—most importantly—what you can fix immediately vs. what needs strategy shift.
  4. Debrief callWalk through findings, answer questions, talk through priorities. You leave with a clear action list.

Perfect for

You’re running ads but never had a full review. You switched managers and want to check the new setup. Your budget’s not delivering and you need to know why before investing more. You’re based in Kington or serve the local area (Leominster, Ludlow, Bishop’s Castle, Ross on Wye, Bromyard) and want a professional eyes-on-it assessment before deciding on next steps.

No pressure, no strings

The audit is a standalone service. You get findings and a clear roadmap. What you do next—whether you fix it yourself, hire someone, or even kill the ads entirely—is entirely your call. I’m not selling you ongoing management; I’m selling you clarity.

Frequently asked questions

How much does an audit cost?

I quote based on account complexity. Most audits run from £300 onwards. We’d discuss scope on an initial call—no fixed price until I’ve seen your account.

How long does an audit take?

Usually 2–3 weeks from start to finish, because I do a thorough review (not a 30-minute glance). You get the findings report and a 60-minute debrief call.

What if the audit shows the ads are actually fine?

Then I’ll tell you that too. I’ve seen plenty of accounts running solid. If that’s you, the findings report will explain why and what you should focus on next to keep scaling.

Can you do an audit on a really small budget?

Yes. The audit process is the same whether you’re spending £300 or £3,000 a month—it’s about finding waste and opportunity, which exists at any scale.

We're in Herefordshire—can you audit a local business?

Of course. I work with businesses across Kington, Ludlow, Leominster, and beyond. Geography doesn’t matter for a Google Ads audit—I work remotely.

What happens after the audit?

You get a roadmap. You can implement it yourself, ask your current manager to execute it, hire me to do it, or shelve it. Up to you. Some clients ask for follow-up coaching to track progress.

Get your ads assessed

Request an audit and we'll chat about what you're trying to achieve and what's getting in the way. Full findings, clear recommendations, no surprises.

Call 07410 907 104 Request a PPC audit